數位行銷資深專員/專案經理 (Web Commerce - Digital Marketing)

This role sits within the Web Commerce Global Digital Marketing Team and drives marketing performance and revenue growth across global English-speaking markets (ENU). It owns the full funnel: paid advertising, SEO, and website conversion optimization.

You will manage campaigns across major platforms (Google, Microsoft/Bing, Meta, Amazon) and lead SEO and optimization for our English-market websites. Through data-driven decisions across strategy, budgeting, optimization, and analysis, you will play a key role in growing revenue and ROI.

Key Responsibilities

• Manage and optimize paid advertising to drive revenue while maintaining a healthy ROI.
• Develop and execute SEO strategy (keyword research, on-page and technical SEO, and content optimization) to grow organic rankings and traffic.
• Lead website and conversion rate optimization (CRO), including A/B testing, to improve click-through, conversion, and overall site performance.
• Analyze paid and organic data and revenue trends, report on performance, and propose actionable optimization strategies.
• Write ad copy and creative directions, collaborating with expatriate to optimize keywords, copy, and website content.
• Stay ahead of PPC, SEO, and AI-driven shifts in search and the market, applying best practices to keep performance competitive.

Who We Are Looking For

We are looking for someone data-sensitive who can turn performance results into clear action plans. The ideal candidate understands both paid advertising and SEO/website optimization, values ROI and revenue impact, and stays curious about AI and search-landscape changes.

You should be proactive in learning and experimenting, able to work independently, and comfortable collaborating across cross-functional and international teams.