Web Content & Digital Experience Specialist

Position Type: Contract / Temporary

Location: North Dallas, Texas

Hours: Approximately 15 hours per week

Rate: Approximately $45/hour, commensurate with experience

Position Summary The Web Content & Digital Experience Specialist manages, creates, and optimizes content for fundraising, development, and alumni relations websites. This role focuses on CMS content management, writing and editing, SEO, and user experience to deliver engaging, accessible, and user-friendly digital experiences that support fundraising, events, stewardship, and university engagement initiatives.

Key Responsibilities

• Create, edit, publish, and maintain website content using Sitecore or a comparable content management system (CMS).
• Develop and optimize web pages, landing pages, event pages, profiles, headlines, and calls to action.
• Translate program information, fundraising priorities, and source materials into clear, engaging web content.
• Apply SEO best practices, including keyword research, metadata, headings, links, and image descriptions.
• Improve page structure, navigation, visual hierarchy, accessibility, and mobile responsiveness.
• Conduct content audits and quality assurance checks to ensure accuracy, functionality, consistency, and brand alignment.
• Use web analytics and SEO tools to evaluate performance and recommend improvements.
• Collaborate with advancement teams, designers, communicators, and university web partners to meet project goals and deadlines.

Required Qualifications

• Bachelor’s degree or equivalent combination of education and relevant experience.
• 2–5 years of experience in web content, digital communications, content strategy, or digital marketing.
• Experience with Contentstack and familiarity with CMS platforms such as Sitecore.
• Strong writing, editing, and proofreading skills.
• Working knowledge of SEO, web usability, content structure, and user experience.
• Excellent attention to detail, organization, and project management skills.
• Ability to work independently, manage competing priorities, and meet deadlines.

Preferred Qualifications

• Direct experience with Sitecore or another enterprise CMS.
• Experience in higher education, nonprofit, fundraising, or alumni relations.
• Familiarity with Google Analytics (GA4), Google Search Console, and SEO tools.
• Knowledge of web accessibility standards, basic HTML/CSS, and digital asset management.
• Experience developing user-focused digital content that supports engagement, conversion, or fundraising goals.

As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work-related resources. Please note: The following benefits reflect Kelly's general offerings. Eligibility may vary by assignment, location, and job type. Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability. As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), and a transit spending account. In addition, employees are entitled to earn paid sick leave under the applicable state or local plan. Click here for more information on benefits and perks that may be available to you as a member of the Kelly Talent Community.

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