Web Content Writer

A Web Content Writer at Rubico is responsible for creating high-quality, conversion-focused content that supports pipeline growth across multiple B2B marketing channels and ICPs.

Required Skills:

• 2+ years of hands-on experience in web content creation, copywriting, and content strategy for B2B brands.
• Strong creative and conversion-focused copywriting skills
• Experience writing:
  • Landing pages
  • Paid ad copy
  • LinkedIn content
  • Email campaigns
  • B2B marketing content
• Strong understanding of B2B SaaS or B2B services marketing
• Ability to write for different audiences and adapt tone/voice accordingly
• Native-level proficiency in American business English
• Strong understanding of buyer psychology, hooks, and conversion-focused messaging
• Ability to produce high-quality content consistently under deadlines
• Comfortable receiving and implementing detailed feedback
• Experience with:
  • Google Docs and standard writing tools
  • WordPress or similar CMS platforms
  • LinkedIn content workflows
  • Project management tools such as Asana, Trello, ClickUp, or Monday.com
• Familiarity with AI writing tools, such as Claude, while maintaining independent writing quality

Good to Have:

• Familiarity with Figma for collaboration with design teams
• Basic understanding of Google Ads and LinkedIn Ads campaign structures
• Experience with email marketing platforms
• Experience writing for US-based B2B audiences and clients
• Background in both B2B and consumer/editorial writing
• Understanding of SEO and content optimization principles
• Experience working in fast-paced marketing or agency environments

Key Responsibilities

• Write and optimize landing page copy for paid campaigns and ICP-specific initiatives
• Create paid ad copy for Google Ads and LinkedIn Ads
• Develop LinkedIn organic content aligned with marketing strategy
• Write lead magnets, downloadable assets, sales collateral, and marketing content
• Create email sequences for nurture campaigns, outbound campaigns, referrals, and sales enablement
• Support outbound marketing initiatives with targeted messaging, one-pagers, and campaign assets
• Collaborate with the design team on creative briefs, landing pages, and marketing assets
• Incorporate feedback efficiently through iterative review cycles
• Conduct audience, competitor, and industry research to strengthen messaging and positioning
• Maintain consistent brand voice across multiple ICPs and marketing channels

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.