Web Designer & Developer

Location: Remote - ideally based in Bali or Jakarta

Employment: Part-time or Full-time available - depending on experience and fit

We are looking for a hands-on Web Designer & Developer who can build, maintain and improve professional websites for tourism, hospitality and travel brands.

This role combines web design, WordPress development, basic SEO and website tracking. You should be comfortable taking a website from initial setup through to launch, and then maintaining and improving it.

Key Responsibilities

Website Design & Development

• Build and maintain WordPress websites
• Set up new websites from the beginning, including WordPress, hosting and basic technical configuration
• Create responsive websites that work well across desktop, tablet and mobile
• Build landing pages for marketing campaigns
• Create and maintain website pages, menus, forms and other website elements
• Work with existing brand guidelines and visual assets
• Implement designs and layouts accurately
• Optimize website speed and overall performance
• Troubleshoot and fix basic technical issues

SEO

• Set up websites with basic SEO best practices from the beginning
• Implement SEO-friendly page structures, URLs, headings and metadata
• Optimize page titles, meta descriptions, images and internal linking
• Set up and maintain XML sitemaps and robots.txt
• Implement basic technical SEO
• Ensure websites are properly indexed by Google
• Work with SEO specialists when more advanced SEO work is required

Analytics & Tracking

• Set up Google Analytics 4
• Set up and manage Google Tag Manager
• Implement and test tracking for important website actions and conversions
• Set up Google Search Console
• Check that tracking is working correctly
• Work with the digital marketing team to ensure campaigns and conversions are properly tracked

Landing Pages & Conversion

• Build landing pages for Meta and Google Ads campaigns
• Create pages designed around specific marketing objectives and conversions
• Implement enquiry forms and lead capture
• Ensure forms and tracking work correctly
• Test landing pages across devices before launch
• Make improvements based on campaign performance and user behaviour

Website Maintenance

• Keep websites updated and secure
• Manage WordPress plugins and themes
• Make regular content and image updates
• Monitor website performance and basic technical issues
• Back up websites and maintain basic website security
• Fix broken links, forms and other website issues
• Coordinate with external developers when more complex development is required

Requirements

• Proven experience building WordPress websites
• Strong understanding of responsive web design
• Good understanding of WordPress themes, plugins and page builders
• Experience setting up websites from scratch
• Basic understanding of HTML and CSS
• Experience building landing pages
• Good understanding of basic SEO
• Experience with Google Analytics 4
• Experience with Google Tag Manager
• Experience with Google Search Console
• Strong attention to detail
• Good understanding of website usability and conversion
• Ability to work independently from a brief
• Ability to troubleshoot problems and find solutions
• Good written and spoken English

Important: We are looking for someone who can actually build and maintain websites, not only someone who can design mockups in Figma.

Bonus Skills

• Experience with Elementor, Bricks or similar WordPress builders
• Basic JavaScript knowledge
• Experience with custom CSS
• Experience with hosting, DNS and domain setup
• Experience with Cloudflare
• Website speed optimization
• Experience with conversion tracking for Meta and Google Ads
• Experience with Google Ads conversion tracking
• Experience with Meta Pixel and Conversions API
• Experience with email marketing integrations
• Experience with CRM or lead management integrations
• Experience in tourism, hospitality, travel or luxury brands
• Basic knowledge of UX/UI design
• Experience working with multilingual websites
• Experience with WooCommerce or booking systems

What We're Looking For

We're looking for someone who is hands-on, technically capable and practical.

You should be able to receive a brief such as:

"We need a new landing page for this campaign."

and take care of the process from building the page through to making sure it is mobile-friendly, SEO-ready, connected to the correct forms and tracking, tested and ready to launch.

You should be comfortable solving problems independently and researching solutions when you don't immediately know how to do something.

Good design is important, but so is functionality, speed, SEO, tracking and conversion.

How to Apply

Please ensure to include examples of websites you have built with link.