Web Designer

Job Title: Digital Marketing / Web Designer and SEO

Company: Prosource Insulation

Job Type: Full-Time

About the Role

We are looking for a talented and highly knowledgeable Web Designer & SEO/Digital Marketing Specialist to take ownership of our online presence and help grow our visibility, rankings, traffic, and customer engagement.

This position combines web design and development, search engine optimization (SEO), search-engine algorithm knowledge, content strategy, analytics, and digital marketing. The ideal candidate understands not only how to build an attractive, user-friendly website, but also how to make that website perform well in search engines and generate measurable business results.

Key ResponsibilitiesWeb Design & Website Management

• Design, build, maintain, and improve company websites and landing pages.
• Create modern, professional, mobile-responsive, and user-friendly web experiences.
• Improve website navigation, structure, functionality, speed, and overall user experience.
• Manage website content, images, pages, forms, and other digital assets.
• Identify and correct website issues that may negatively affect performance, usability, or search rankings.
• Work with management to develop new pages and online experiences that support business goals.

SEO & Search Engine Optimization

• Develop and execute comprehensive SEO strategies to improve organic search visibility and rankings.
• Conduct keyword research and identify opportunities for increased organic traffic.
• Optimize website architecture, page content, titles, meta descriptions, headings, internal linking, URLs, images, and other on-page SEO elements.
• Monitor search-engine rankings, organic traffic, indexing, and website performance.
• Analyze competitors and identify opportunities to outperform them in search results.
• Stay current with Google algorithm updates, ranking factors, search trends, and changes in SEO best practices.
• Identify and resolve technical SEO issues that may affect crawling, indexing, or rankings.
• Develop strategies for local SEO, organic search, and other relevant search opportunities.
• Use SEO data and analytics to continuously improve website performance.

Digital Marketing

• Assist with or lead digital marketing campaigns designed to increase website traffic, leads, and sales.
• Develop and execute content strategies that support SEO and marketing objectives.
• Create or coordinate website content, blog posts, landing pages, and other digital materials.
• Analyze website traffic, user behavior, conversions, and campaign performance.
• Make data-driven recommendations to improve online marketing results.
• Assist with social media, email marketing, paid advertising, and other digital marketing initiatives as needed.
• Track competitors and industry trends to identify new marketing opportunities.

Analytics & Reporting

• Monitor key website and SEO performance metrics.
• Use tools such as Google Analytics, Google Search Console, keyword research platforms, and SEO software to analyze performance.
• Prepare regular reports and recommendations for management.
• Establish measurable goals for traffic, rankings, leads, conversions, and other KPIs.
• Test different website, content, and marketing strategies and use results to improve performance.

Qualifications

• Proven experience in web design, website management, SEO, digital marketing, or a closely related field.
• Strong understanding of search-engine algorithms and the factors that influence organic rankings.
• Demonstrated knowledge of technical, on-page, and off-page SEO.
• Strong understanding of website usability, responsive design, and user experience.
• Experience with CMS platforms such as WordPress or similar systems.
• Working knowledge of HTML, CSS, and basic web technologies.
• Experience with Google Analytics and Google Search Console.
• Strong keyword research, competitor analysis, and content optimization skills.
• Understanding of website performance, page speed, mobile optimization, and technical SEO.
• Strong analytical and problem-solving abilities.
• Excellent written and verbal communication skills.
• Ability to work independently, prioritize projects, and meet deadlines.

Preferred Qualifications

• Experience with SEO tools such as Ahrefs, Semrush, Moz, Screaming Frog, or similar platforms.
• Experience with local SEO and Google Business Profile optimization.
• Experience with conversion-rate optimization (CRO).
• Knowledge of paid search/PPC advertising.
• Experience with social media marketing and email marketing.
• Basic graphic design or experience with tools such as Adobe Creative Suite, Canva, or Figma.
• Experience creating SEO-focused content.
• Understanding of structured data/schema markup.
• Experience with A/B testing and website performance optimization.

Job Type: Full-time

Pay: $30.00 - $40.00 per hour

Benefits:

• Health insurance
• Paid time off

Work Location: In person