Web Developer & Digital Marketeer

About the role

We are looking for a results-driven web developer and digital marketer to take full ownership of our online visibility. Your primary goal is to maintain the organization's websites and online presence, update necessary website infrastructure, and all other tasks in relation to website development and maintenence.

You will also be required to drive targeted traffic and generate high-quality B2B leads for our training and consulting services, lead our organic growth (SEO) and paid advertising (SEM) efforts.

While you won't be writing complex code, you will manage our Joomla CMS, build landing pages, and ensure our technical foundation is optimized for search engines.

Key responsibilities

• Maintain the organization's websites and web presence.
• Update and optimize the website backend infrasturcure.
• Develop new website pages and product offerings within the website.
• Optimize website infrastructure via the backend.
• Execute a comprehensive SEO strategy to increase organic rankings for target keywords in the corporate training and consulting space
• Optimize website content, meta tags, headers, schema markup, and images
• Conduct regular site audits, identify crawl errors, manage site speed, and oversee technical health
• Build high-quality backlinks and manage local SEO presence
• Manage and optimize Google Ads campaigns (Search & Display) to generate B2B leads
• Efficiently manage ad budgets to ensure high return on investment and lower Cost-Per-Acquisition
• Perform A/B testing on ad copy and creative to improve Click-Through Rates
• Utilize B2B data and outreach platforms to identify and connect with corporate leads in the Malaysian market
• Manage the company website using Joomla CMS, build and optimize landing pages
• Monitor traffic and user behavior using Google Analytics 4 and Google Search Console, set up conversion tracking, and provide monthly reports highlighting growth metrics

About you

• 2–4 years of proven experience in digital marketing and/or web development
• B2B experience is a strong advantage
• High proficiency with leading SEO audit tools, B2B lead generation software, and the complete Google Marketing Platform
• Strong, demonstrable familiarity with Joomla management
• Basic understanding of cPanel/WHM is highly preferred
• Ability to write compelling, conversion-focused ad copy and SEO-friendly meta descriptions
• Highly analytical and data-driven mindset