Web Developer

Role & responsibilities

We are looking for an in-house Web Developer to manage, enhance, and scale our website. The role involves custom development, e-commerce setup, and SEO optimization, ensuring the website becomes a strong lead generation and potential sales platform.

Location - Borivali East

Notice Period - Immediate to 15 Days

Key Responsibilities

1. Web Development

• Manage and maintain WordPress website
• Customize themes and plugins (no heavy reliance on pre-built hacks)
• Build responsive, high-performance pages
• Develop custom templates where required
• Manage WooCommerce Store

2. SEO & Performance Optimization

• Implement technical SEO:

• Meta tags, schema, structured data

• URL optimization

• Improve Core Web Vitals:

• Page speed optimization

• Image compression, caching, lazy loading

• Optimize website architecture for search engines and GPT Models

• Work with content team for blog and landing page SEO

3. Conversion Optimization

• Improve lead capture forms and checkout funnels

• Optimize landing pages for higher conversions

• Implement tracking:

• Google Analytics

• Conversion tracking (forms, purchases)

4. Security & Maintenance

• Regular plugin/theme updates
• Secure WordPress installation
• Backup and recovery management
• Prevent vulnerabilities (malware, brute force, etc.)

Requirements

Required Skills

Core

• Strong experience in WordPress development

• Proficiency in:

• PHP

• HTML, CSS

• JavaScript

SEO

• Technical SEO knowledge

• Experience with tools like:

• Google Search Console

• Google Analytics

• Ahrefs / SEMrush (preferred)

Performance

• Website speed optimization
• Caching, CDN, and hosting optimization

Good to Have

• Experience with page builders (Elementor, WPBakery)
• Familiarity with hosting environments
• Basic UI/UX understanding
• Experience with B2B or IT services websites

Experience

• 2 to 5 years relevant experience
• Proven work on WordPress + WooCommerce projects

KPIs / Success Metrics

• Website performance (Core Web Vitals)
• SEO traffic growth
• Conversion rate (leads / purchases)
• WooCommerce store efficiency
• Site uptime and security