Web Developer

Role & responsibilities

• Develop and maintain responsive, SEO-friendly marketing websites and landing pages.

• Build PHP-based backend functionality, custom forms, admin modules, and server-side applications.

• Work with HTML5, CSS3, JavaScript, React.js, Node.js, and related web technologies.

• Develop and maintain MySQL databases, queries, and basic database-driven applications.

• Integrate REST APIs, webhooks, third-party services, and CRM systems.

• Build reliable lead-generation forms and ensure leads are accurately captured and transferred to marketing/CRM platforms.

• Implement basic to intermediate technical and on-page SEO, including:

• Meta titles and descriptions

• Canonical tags

• Schema/structured data

• XML sitemaps

• Robots.txt

• Internal linking

• Page-speed optimisation

• Mobile optimisation

• Support implementation and troubleshooting of Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and Google Search Console.

• Implement and validate website events, conversion tracking, UTM parameters, and campaign tracking.

• Manage website hosting and deployment activities through cPanel, GoDaddy, and Google Cloud.

• Handle basic DNS records, SSL configuration, redirects, subdomains, databases, cron jobs, backups, and server logs.

• Monitor website performance and troubleshoot issues such as 404/500 errors, broken forms, tracking problems, API failures, DNS issues, and deployment errors.

• Work closely with the Digital Marketing team to deliver landing pages, campaign websites, forms, and technical requirements within timelines.

• Follow Git/version-control practices and maintain clean, documented, and reusable code.

• Support website performance improvements including image optimisation, caching, responsive design, and Core Web Vitals.

• Participate in testing, debugging, deployment, and post-release support.

Preferred candidate profile

• 1.52.5 years of professional experience in full-stack/web development.

• Strong working knowledge of PHP and MySQL.

• Good knowledge of HTML5, CSS3, JavaScript (ES6+).

• Working knowledge of React.js, Node.js, or Next.js.

• Experience developing responsive websites and web applications.

• Understanding of REST APIs, JSON, webhooks, and third-party API integrations.

• Basic to intermediate understanding of technical SEO and website optimisation.

• Hands-on exposure to:

• Google Analytics 4

• Google Tag Manager

• Google Search Console

• Meta Pixel

• PageSpeed Insights

• Understanding of lead-generation forms and CRM integrations.

• Basic hands-on experience with cPanel and hosting environments.

• Understanding of domains, DNS records, SSL certificates, redirects, and subdomains.

• Exposure to Google Cloud Platform/Google Cloud Console is preferred.

• Good debugging and troubleshooting skills.

• Familiarity with Git/GitHub/GitLab and version-control workflows.

• Good understanding of responsive design and cross-browser compatibility.

What We Look For

We are looking for someone who is:

• Hands-on and willing to learn
• Comfortable taking ownership of assigned web projects
• Good at identifying and solving technical issues independently
• Able to work closely with non-technical marketing and business teams
• Detail-oriented when implementing tracking, forms, SEO, and integrations
• Comfortable working with tight campaign timelines
• Interested in learning both software development and digital marketing technology