Web Developer

We are looking for a skilled, creative and proactive Web Developer to design, develop, maintain and optimize websites, e-commerce stores and web applications for Berg Technologies and its clients. The ideal candidate should have strong hands-on experience in WordPress, WooCommerce, Shopify, HTML, CSS, JavaScript and responsive web development, along with a good understanding of website performance, technical SEO, UI/UX and third-party integrations.

The candidate should be comfortable working independently, taking ownership of projects and collaborating with UI/UX designers, SEO specialists, digital marketing teams and clients.

Roles and Responsibilities

1. Website Development & Maintenance

• Develop, maintain and optimise responsive websites and web applications.
• Build websites using HTML5, CSS3, JavaScript and modern web development practices.
• Develop and customise websites using WordPress and other CMS platforms.
• Develop and customise e-commerce websites using Shopify and WordPress/WooCommerce.
• Convert UI/UX designs and Figma/Adobe XD layouts into responsive, functional websites.
• Develop and customise WordPress themes and plugins where required.
• Manage and customize Shopify themes, templates, sections and storefront components.
• Manage website pages, layouts, forms, navigation, CTAs, banners and other website components.
• Integrate third-party APIs, plugins, applications and business systems.
• Troubleshoot website bugs, compatibility issues and technical problems.
• Maintain and update existing websites without affecting functionality or SEO.
• Perform website migrations, content migrations and platform updates when required.

2. E-commerce Development Shopify & WooCommerce

• Develop, customise and maintain Shopify and WooCommerce stores.
• Set up and customize Shopify stores and WooCommerce websites.
• Customise Shopify themes, sections, templates and storefront components.
• Work with Shopify Liquid for theme customisation and functionality.
• Configure and customise WooCommerce products, categories, attributes and variations.
• Develop and optimise product pages and collection/category pages.
• Configure shopping carts, checkout flows and promotional elements.
• Integrate payment gateways and shipping solutions.
• Configure tax, shipping and other e-commerce settings where required.
• Integrate Shopify apps and WooCommerce plugins.
• Integrate CRM, marketing, analytics and other third-party systems.
• Implement e-commerce tracking using GA4, Google Tag Manager and Meta Pixel.
• Optimise e-commerce websites for mobile responsiveness, performance, usability and SEO.
• Troubleshoot Shopify, WooCommerce, theme, plugin and integration-related issues.
• Support e-commerce website migrations between Shopify and WooCommerce/WordPress where required.
• Implement and maintain product structured data and SEO-friendly e-commerce structures.

3. Responsive Design & UI/UX

• Develop mobile-first and responsive websites across desktop, tablet and mobile devices.
• Ensure cross-browser and cross-device compatibility.
• Work closely with UI/UX designers to implement approved designs accurately.
• Convert Figma, Adobe XD or other design files into functional websites.
• Apply basic UI/UX principles to improve usability, navigation and conversion.
• Identify and recommend improvements to website layouts and user journeys.
• Ensure websites provide a consistent experience across different devices and screen sizes.

4. Website Performance & Technical Optimisation

• Optimise website speed, performance and Core Web Vitals.
• Optimise images, CSS, JavaScript and other website assets.
• Implement caching, lazy loading and other performance improvements where appropriate.
• Identify and resolve technical issues affecting website performance.
• Optimise websites for mobile performance.
• Follow secure, scalable and maintainable development practices.
• Ensure websites are technically sound, accessible and maintainable.
• Monitor and improve page-load performance and overall website stability.

5. SEO-Friendly Web Development

• Implement SEO-friendly website structures and URLs.

• Ensure proper heading hierarchy, crawlable navigation and internal linking.

• Implement technical SEO requirements such as:

• XML sitemap

• Robots.txt

• Canonical tags

• Structured data/schema

• SEO-friendly URLs

• Work closely with the SEO team to implement technical and on-page SEO recommendations.

• Ensure website development and content changes do not negatively impact existing rankings.

• Optimise website architecture for search-engine crawling and indexing.

• Implement product and category SEO for e-commerce websites.

• Support Google Search Console implementation and troubleshooting.

6. Landing Pages & Conversion Optimisation

• Develop and optimise landing pages for SEO, Google Ads, Meta Ads and other marketing campaigns.
• Implement forms, CTAs, enquiry flows and conversion elements.
• Create campaign-specific landing pages.
• Support A/B testing and CRO initiatives.
• Work with SEO and digital marketing teams to improve landing-page performance.
• Ensure landing pages are responsive, fast-loading and conversion-focused.
• Implement appropriate analytics and conversion tracking.

7. Analytics, Tracking & Integrations

Implement, maintain and troubleshoot digital tracking and analytics tools, including:

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Google Search Console
• Google Ads conversion tracking
• Meta Pixel
• E-commerce conversion tracking
• Form and lead tracking
• Event tracking

Third-Party Integrations

• REST APIs
• CRM integrations
• Payment gateway integrations
• Shipping integrations
• Marketing automation tools
• E-commerce applications
• Lead-generation tools
• Newsletter/email marketing platforms
• Other third-party services as required

8. Website Security & Maintenance

• Perform regular website updates and maintenance.
• Monitor and resolve website security issues.
• Maintain WordPress core, themes and plugins where applicable.
• Maintain Shopify themes and applications where applicable.
• Implement appropriate backup and security practices.
• Identify outdated or vulnerable plugins and recommend suitable alternatives.
• Troubleshoot malware, broken functionality and compatibility issues where required.
• Ensure websites remain stable after updates and deployments.
• Follow appropriate website security and development best practices.

9. Development, Testing & Deployment

• Test websites before deployment across browsers, devices and screen sizes.
• Debug and resolve development issues.
• Perform functional, responsive and usability testing.
• Use Git/version control and appropriate development workflows.
• Deploy websites to hosting/server environments.
• Work with hosting, DNS, SSL and cPanel environments where required.
• Maintain development, staging and production environments where applicable.
• Follow proper deployment and backup procedures.
• Ensure changes are tested before being pushed to production.

10. Collaboration & Project Management

• Work closely with SEO, digital marketing, UI/UX and content teams.
• Coordinate with clients to understand website and development requirements.
• Review designs and provide technical feasibility feedback.
• Estimate development effort and timelines.
• Take ownership of assigned projects and deliver them within agreed timelines.
• Manage multiple website-development tasks and priorities.
• Communicate project progress, technical issues and potential risks.
• Stay updated with current web technologies, development standards and best practices.

Required Qualifications

• Bachelor's degree in Computer Science, Information Technology, Software Engineering or a related field.

• 37+ years of hands-on web development experience.

• Strong proficiency in:

• HTML5

• CSS3

• JavaScript

• Responsive Web Design

• WordPress

• WooCommerce

• Shopify

• Experience with Shopify Liquid and Shopify theme customisation.

• Experience with WordPress theme and plugin customisation.

• Working knowledge of PHP and MySQL.

• Experience with REST APIs and third-party integrations.

• Good understanding of Git/version control.

• Experience with website hosting, cPanel, DNS and SSL.

• Strong understanding of website performance and Core Web Vitals.

• Good understanding of technical SEO and SEO-friendly development.

• Experience implementing GA4, Google Tag Manager and conversion tracking.

• Strong debugging and problem-solving skills.

• Good understanding of UI/UX and responsive design principles.

• Ability to work independently and manage multiple projects.

• Strong communication and project-management skills.

E-commerce Skills

The candidate should have practical experience with one or both of the following:

Shopify

• Shopify store setup and configuration
• Shopify theme customisation
• Shopify 2.0 / Online Store 2.0
• Shopify Liquid
• Custom sections and templates
• Shopify apps
• Product and collection management
• Payment and shipping integrations
• Shopify SEO
• E-commerce analytics and tracking

WooCommerce

• WooCommerce store setup
• Product and category configuration
• Variable products and attributes
• WooCommerce theme customisation
• Plugin configuration and customisation
• Payment gateway integration
• Shipping integration
• Checkout optimisation
• WooCommerce SEO
• E-commerce analytics and tracking

Good to Have

• Experience with React, Next.js or other modern JavaScript frameworks.
• Strong experience with Figma and converting designs into functional websites.
• Experience with Shopify Online Store 2.0.
• Strong Shopify Liquid development experience.
• Experience migrating websites between Shopify and WooCommerce/WordPress.
• Experience with Shopify apps and WooCommerce plugins.
• Experience with Elementor, ACF and other WordPress development tools.
• Experience with WooCommerce custom development.
• Experience with PHP frameworks.
• Experience with GitHub/GitLab.
• Knowledge of website security and malware prevention.
• Knowledge of e-commerce SEO and product structured data.
• Experience integrating payment gateways, shipping platforms and third-party e-commerce applications.
• Understanding of CRO and landing-page optimisation.
• Experience with SEO tools such as SEMrush, Ahrefs or Moz.
• Basic knowledge of Google Ads and Meta Ads tracking.
• Experience working with Australian or international clients.

Key Skills

Technical Development: HTML5, CSS3, JavaScript, PHP, MySQL, APIs, Git, Responsive Web Development

CMS & E-commerce: WordPress, WooCommerce, Shopify, Shopify Liquid, Elementor, ACF and other relevant CMS/e-commerce platforms

Analytics & Tracking: GA4, Google Tag Manager, Google Search Console, Google Ads Conversion Tracking,

Meta Pixel SEO: Technical SEO, SEO-friendly development, Core Web Vitals, structured data, e-commerce SEO

Design & UI/UX: Figma, Adobe XD, Photoshop, Canva, responsive design and basic UX principles

Other: Debugging, website security, performance optimisation, CRO, API integrations and third-party integrations

What We Expect

• Strong ownership and accountability.
• Attention to detail.
• Ability to solve technical problems independently.
• Good communication and teamwork.
• Ability to manage multiple projects and deadlines.
• Willingness to learn new technologies and platforms.
• Ability to work in a fast-paced agency environment.
• Strong focus on quality and maintainable code.
• Understanding of business and client requirements.
• Ability to communicate technical concepts clearly to non-technical team members and clients.
• Commitment to delivering projects within agreed timelines.