Web Instrumentation Analyst (Adobe)

Birmingham or Manchester (3 days/week)

I'm hiring a Web Instrumentation Analyst to join a business in the middle of a full web analytics transformation programme , rebuilding its measurement capability across multiple products, apps, and customer journeys.

The company

A global business operating at significant scale, processing millions of customer interactions and transactions across web and mobile experiences.

Following significant investment in analytics and digital transformation, they're modernising how web and app data is captured, governed, and activated across the organisation.

The opportunity

This role sits within a growing analytics and instrumentation function and is one of the key hires supporting a large-scale transformation programme.

Current projects include:

• Full web analytics transformation programme
• Migration from legacy Adobe Analytics setups to the modern Adobe Web SDK
• Rebuilding data layers across 8 products
• Improving data quality and tracking consistency
• Establishing governance and best practices
• Laying the foundations for future server-side tracking initiatives

This is a highly visible role with genuine business impact.

What you'll be doing

Web Instrumentation & Tagging

• Own and manage data layer design, implementation, QA, and optimisation.
• Implement and maintain Adobe Analytics, Adobe Launch, and related instrumentation.
• Configure tracking pixels and marketing tags across web properties.
• Debug complex tagging and data collection issues.

Data Quality & Governance

• Ensure data accuracy across websites and mobile apps.
• Partner with Product and Martech teams to maintain consistent tracking frameworks.
• Support regional compliance requirements and consent management processes.

Analytics & Reporting

• Support attribution and performance reporting.
• Build and support reporting outputs using analytics and BI tools.
• Work closely with stakeholders to understand measurement requirements and business needs.

What they're looking for

Essential

• Strong web instrumentation and tagging experience
• Adobe Analytics experience (Web SDK, Launch/Tags, Analytics)
• Strong JavaScript knowledge
• Data layer design and implementation experience
• Experience with tag management and debugging
• Experience working in digital product or eCommerce environments
• Strong stakeholder management and communication skills

Desirable

• RudderStack
• GA4
• OneTrust or other consent platforms
• Server-side tracking exposure
• Mobile app analytics
• Adobe Customer Data Layer (ACDL)
• Looker or other reporting tools
• Salesforce Marketing Cloud exposure

Why join?

• Rare opportunity to rebuild analytics from the ground up
• Significant investment and executive backing
• Large-scale consumer platform
• Exposure to modern Adobe implementations
• Opportunity to shape future measurement strategy
• Server-side tracking roadmap
• Global team and international projects

Package

• Up to £60,000 base salary (potential flexibility to £70,000)
• 10% annual bonus
• Medicash
• 4% matched pension
• Ticket and entertainment discounts
• Heavily discounted travel and leisure perks
• Visa sponsorship available

Interview process

Stage 1

• Virtual interview with Director of Global Analytics

Stage 2

• In-person interview
• Technical exercise (provided in advance)
• Presentation
• Cultural and competency discussion

This role would be particularly relevant for:

• Web Instrumentation Analysts
• Adobe Analytics Specialists
• Digital Analytics Engineers
• Tagging & Tracking Specialists
• Web Analytics Implementation Analysts
• Martech Analysts
• Analytics Implementation Consultants

who want to work on a genuine analytics transformation programme and own measurement across a large-scale digital ecosystem.