Web Manager

Web Manager

Reports To: Director of Growth & Performance

About the Company

Digilatics is a Full-Service Digital Marketing Agency specializing in lead generation through paid advertising, local SEO, websites, and lead analytics for 100s of recurring clients, including some of the largest businesses in the USA. We are restructuring for our next phase of growth.

About the Role

The Web Manager owns the web department end-to-end — strategy, delivery, and technical quality. You lead and mentor the web team, act as the final QA gate before anything ships, build in preventive safeguards against technical mishaps, and continuously find ways to deliver faster through smarter workflows and automation.

Non-Negotiables

• Bachelor's degree in Computer Science, Web Development, or a related field (or equivalent hands-on experience)
• 7+ years of hands-on website management/development experience; at least 3 years in a USA-based digital marketing agency
• Proven leadership managing web teams across multiple concurrent clients and internal projects
• Deep CMS proficiency: WordPress, Webflow, Shopify, or similar platforms
• Strong understanding of UX/UI, responsive design, and CRO/landing page optimization
• Comfortable owning both strategic delivery and hands-on technical QA — this is not a delegate-everything role
• Proven ability to set realistic timelines and hold team and self accountable to them
• English communication strong enough to lead client and stakeholder conversations with confidence

Key ResponsibilitiesLeadership & Mentorship

• Lead, mentor, and coach the web team, growing team members and helping them adapt to changing industry trends and tools
• Set clear goals, assign tasks, give constructive feedback, and hold the team accountable to standards
• Ensure every team member follows standardized workflows, coding standards, and QA checklists

Task Ownership & Delivery

• Own end-to-end delivery of website projects: new builds, revamps, and migrations
• Own project timelines and ensure on-time, on-quality delivery across every web deliverable
• Manage scope changes and shifting priorities without compromising delivery commitments
• Find more efficient delivery workflows and automate repeatable project parts (staging deployment, QA checklists, reporting) to save the team's hours
• Run sprint-based execution: sprint planning, backlog prioritization, async check-ins, and retrospectives

Preventive Technical Risk Management

• Enforce staging environments for every change before it touches production
• Own automated backup schedules, uptime monitoring (UptimeRobot/Pingdom), SSL renewal tracking, and security patch cadence
• Maintain Git-based version control discipline with clear rollback paths for every deployment
• Run proactive technical, security, and performance audits to catch issues before they become client-facing incidents
• Own the incident response protocol for site outages or critical bugs

Quality Assurance

• Act as the final QA gate for everything the web team ships — functionality, design fidelity, responsiveness, performance (Core Web Vitals), and SEO hygiene
• Enforce a zero-defect standard before anything reaches a client

Service Delivery & Client Communication

• Translate client and stakeholder requirements into structured project plans, milestones, and tasks
• Lead client and stakeholder communication on project status, roadblocks, and results
• Address and resolve website-related issues proactively to protect client satisfaction

CRO & Performance

• Use heatmaps and CRO tools to analyze user behavior and drive UX/UI improvements
• Take proactive ownership of Digilatics' own website: regular audits, approved changes, and UX/performance improvements
• Collaborate with the Paid Ads team to build high-converting landing pages tailored to campaign goals

Reporting & Continuous Improvement

• Track KPIs: delivery timeliness, quality/rework rate, site performance metrics, and team productivity
• Prepare and present regular reports with actionable insights from audits, CRO findings, and project performance
• Stay current with web development, CRO, and industry trends and tools, and bring innovations back to the team

Tools and Technical Skills

• CMS & E-commerce: WordPress (frontend/backend, visual editors), Webflow, Shopify, WooCommerce, Wix, Squarespace
• Frontend: HTML, CSS, Bootstrap, JavaScript, jQuery, modern JS frameworks
• Backend: PHP (including Laravel), MySQL, SQL Server, REST API development and integration
• DevOps & Hosting: Git/GitHub/GitLab, WPEngine, SiteGround, cPanel, WHM, AWS, GoDaddy
• Performance & Monitoring: Lighthouse, PageSpeed Insights, GTmetrix, UptimeRobot, Pingdom
• SEO & CRO: Screaming Frog, SEMrush/Ahrefs, GA4, Google Tag Manager, Hotjar/Crazy Egg/Microsoft Clarity, A/B testing platforms
• Project Management: ClickUp, Trello, Asana, Agile/Scrum methodology

Ideal Candidate Traits

• A technical and strategic thinker, not just an executor
• A proactive risk-spotter, not a reactive firefighter
• Mentor-minded and genuinely invested in growing the team
• Obsessive about quality — nothing 'good enough' ships on your watch
• Efficiency-oriented — automates instead of repeating manual work

Do Not Apply If You

• Ship without QA because of a deadline
• Avoid difficult conversations about quality or missed timelines
• Manage tasks instead of owning outcomes
• Aren't comfortable being hands-on technically as well as leading a team

Other Benefits

• Paid Time Off
• Competitive Salary
• Performance-based Bonuses
• Health Insurance

Work Schedule

05:00 PM - 2:00 AM Pakistan Time | Aligned with 08:00 AM - 05:00 PM EST | Mon-Fri | On-site

Time is subject to change to accommodate things like daylight saving & Ramadan.

Equal Employment Opportunities

We provide Equal Employment Opportunity (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, age, disability, or genetic information. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, compensation, and training.

Job Type: Full-time

Pay: Rs300,000.00 per month

Application Question(s):

• Are you based in Lahore?
• How many years of experience you have working with Digital Marketing Agency?
• What is your Current Salary?
• What is your Expected Salary?
• What is your Notice Period?
• Have you worked for any Digital Marketing Agency before?

Work Location: In person