Web Marketing Analyst

Work Mode : Hybrid

Shift : 1:30PM to 10:30PM _Mon to Fri

About GUS Education India

GUS Education India (GEI) is a service wing of Global University Systems (GUS), a Europe-based education group. In India, we are a full-service digital marketing agency delivering scalable online marketing services to Global University Systems and its associated brands.

As a frontrunner in building digital eminence for a portfolio of academic brands, GUS Education India is a rapidly growing organization that believes in achieving success through innovation.

Nature of the Job

The Paid Social Media Specialist will be responsible for coordinating with internal and external stakeholders to manage paid social media campaigns. The role involves overseeing the day-to-day execution of campaigns while contributing to social media strategy and driving its implementation.

The specialist will work closely with marketing, web analytics, digital marketing, web development, and other business partners, bridging the gap between strategy and execution through strong technical and strategic expertise in setting up and managing campaigns across multiple platforms.

Relevant Experience

• Minimum of 3 years of experience managing paid social media campaigns, media buying, and/or paid social strategy development.
• Strong understanding of social media advertising platforms, emerging paid social technologies, and industry best practices.
• Genuine interest in social media and emerging advertising platforms.

Key Accountabilities

1. Paid Social Campaign Management

• Plan, execute, and optimize paid social media campaigns across platforms such as Meta, LinkedIn, Quora, TikTok, and Snapchat.
• Monitor daily campaign performance and make real-time adjustments to maximize return on investment (ROI).
• Ensure campaigns align with brand objectives and the overall digital marketing strategy.

2. Budget and Performance Tracking

• Manage paid social media budgets, ensuring accurate pacing and effective allocation of spend.
• Prepare monthly reports on campaign expenditure and budget utilization.
• Monitor campaign performance against budget and business objectives.

3. Data Analysis and Optimization

• Analyze campaign data to identify trends, opportunities, and areas for improvement.
• Develop A/B testing strategies and recommend performance-driven optimizations.
• Utilize third-party bid management tools to improve campaign efficiency and performance.