Web Master (First choice website)

Lead and manage digital platforms focusing on website UX/UI, CMS, ads tracking pixels, AI SEO, and analytics tools to drive customer acquisition and enhance user experience to align with business goals

Job description :

Web Master & Project support

1.      Website technical & ads pixel maintenance / enhancements

• Manage front-end development and CMS operations for websites built on the Kentico platform.
• Develop new UX/UI landing pages, web sections and web components aligned with marketing campaign goals. Also, set up/ maintain ads pixel, google tag manager (GTM), google analytic, search console on the First choice website group.
• Collaborate with relevant stakeholders (vendors, internal IT, and IT Security) to resolve technical issues and deliver solutions in alignment with KSC & BAY Group project requirements.
• Manage & optimize web-based ad pixels and data source integrations, such as CDP tracking scripts, AppsFlyer smart scripts, social media pixels, and GA4 custom events.
• Explore and adopt innovative technologies with emerging market trends and evolving customer lifestyles.

1.       AI SEO & SEO

• Optimize internal content following AI SEO & SEO guidelines and coordinate with vendor implement on technical issues (e.g. AI bot accessibility, google indexing, heading & canonical tag, content hierarchy) to drive AI citation & mention score including page speed optimizations.
• Prepare and analyze monthly AI SEO and digital marketing performance reports.
• Explore and deploy AI web accessibility and Generative Engine Optimization (GEO) tactics to maximize search visibility and accelerate organic lead acquisition.

2.      Special projects management

• Assist the team lead, coordinate with internal IT, and conduct joint testing with business owners for project technical implementation.
• Develop and operate relevant landing pages per project requirements through public launch.

Qualifications :

• Bachelor’s degree in Computer science, Information technology (IT), Digital Marketing, Management Information Systems (MIS), Interactive Media, or a related technical/marketing field.
• 3–5 years of experience in Web Management, Front-end Dev, MarTech (GTM/GA4/CDP), and AI SEO, ideally in financial services or digital agencies.
• Digital Marketing experience
• Strong technical background in systems, web dev, and SEO/AI SEO
• Strong organizational and project coordination skills

Working location: Krungsri Ploenchit Office (KSPO) - WFO 3 days per week.

Good remuneration package will be rewarded and also excellent future career growth opportunity is available for the right candidate.

Please submit your application letter, resume stating qualifications and experiences, stating recent & expected salary to the following address:

Human Resources Department
Krungsri Consumer
17 Fl., Krungsri Ploenchit Tower
550 Ploenchit Rd., Lumpini,
Pathumwan, Bangkok 10330

**Contact person:**Supansa (FON)

Contact number: 081-9498791

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