Web Specialist

Role Purpose

Heathcotes is looking for a Web Specialist to support the ongoing development, optimisation and maintenance of our e-commerce website. This role is responsible for ensuring the online shopping experience is engaging, accurate and customer-focused by maintaining high-quality website content and product information, supporting strong search functionality, and improving digital merchandising.

Working closely with Marketing, Buying, suppliers and external development partners, you will help implement, test and continuously improve website features and functionality to support customer engagement, sales growth and the company’s digital strategy.

Key Responsibilities

• Maintain accurate, complete and up-to-date product data (specifications, attributes, pricing and category information)
• Enrich and improve product content to support customer understanding and buying decisions
• Optimise website navigation, product categorisation, filters and comparison tools to improve discoverability
• Support planning, development, implementation and continuous improvement of website features and digital initiatives
• Conduct UAT, regression testing and quality assurance for website releases, enhancements and integrations
• Identify, investigate, document and help resolve website issues, bugs and usability concerns
• Monitor and optimise on-site search performance (synonyms, redirects, keyword mappings, search relevance and merchandising rules)
• Analyse search behaviour and website performance data to identify opportunities to improve conversion
• Support SEO initiatives including structured content, metadata and website architecture best practice
• Collaborate with Buying, Marketing and suppliers to ensure promotions, campaigns and product launches display correctly online
• Coordinate supplier and range onboarding, ensuring required product information and digital assets are obtained and published efficiently
• Develop and maintain supplier product information templates, processes and data standards
• Work with external developers, software providers and technology partners to support enhancements and ongoing maintenance
• Review website performance and presentation across desktop, tablet and mobile
• Support reporting, audits, analytics and digital improvement projects with insights and recommendations
• Use approved digital technologies and AI-assisted tools to improve workflow efficiency and content quality (with quality control)
• Maintain consistent brand presentation, data integrity and accuracy across all online content
• Contribute to continuous improvement of systems and workflows for increased efficiency and effectiveness

What You Bring

• Strong website/e-commerce management capability
• Excellent product data management skills and attention to detail
• Knowledge of search optimisation and SEO
• Technical understanding relevant to the role (including HTML/CSS and website architecture concepts)
• Confidence performing testing and quality assurance, and working with developers to resolve issues
• Analytical problem-solving skills using customer and website performance data
• Strong organisation and time management
• Clear communication and collaboration with internal stakeholders and external partners
• A continuous improvement mindset and accountability for quality outcomes

Technical Skills (Desirable)

• HTML and CSS working knowledge
• Understanding of e-commerce platforms and website architecture
• Ability to troubleshoot website functionality and technical issues
• Experience working alongside software developers
• Understanding of APIs and system integrations
• Knowledge of structured data and SEO principles
• Experience using website analytics and reporting tools
• Familiarity with website testing methodologies and QA processes
• Strong Microsoft Excel and data management skills

Apply

If you enjoy improving website performance through accurate data, testing, SEO and customer-focused optimisation, we’d like to hear from you.