Web Tracking Specialist (m/f/d)

YOUR BRILLIANT FUTURE IN TECH IS NOW Welcome to the world of Zoi! We transform manufacturing and retail enterprises through AI-first strategies that deliver measurable business value. We don't just advise: we implement, operate, and scale solutions that turn AI adoption into competitive advantage.

We are expanding our European team in Lisbon . Travel between our locations is possible.

What You Do

• GA4 Migration & Implementation: Lead the setup and implementation of Google Analytics 4 (GA4), ensuring a seamless transition from our existing analytics platform.
• Tracking & Tagging Infrastructure: Design, develop, and maintain a robust tracking and tagging infrastructure across our web properties, utilizing Google Tag Manager (GTM) for both client-side and server-side tagging.
• Data Layer Management: Define and implement a comprehensive data layer to capture key user interactions and website events, ensuring data integrity and consistency.
• Cloud Run Integration: Explore and implement server-side tagging solutions using Cloud Run to enhance data accuracy and efficiency.
• Adobe Analytics Support: Provide support and maintenance for our legacy Adobe Analytics tracking setup, ensuring continuity during the GA4 migration.
• Technical Expertise: Contribute to the technical design and implementation of web tracking solutions across our new e-commerce platform and other web applications.
• Consent Management: Implement and manage consent mechanisms for data collection, ensuring compliance with privacy regulations using OneTrust CMP.
• 3rd Party Tag Management: Manage and implement third-party tags and pixels, including marketing and advertising tracking solutions.
• Testing & Debugging: Conduct thorough testing and debugging of tracking implementations to ensure data accuracy and reliability.
• Reporting & Dashboarding: Create meaningful reports and dashboards to visualize key performance indicators (KPIs) and provide actionable insights.

Who You Are

• Proven Expertise: 3+ years of hands-on experience in web tracking and tagging, with a deep understanding of industry best practices.
• Technical Proficiency: Strong command of JavaScript, HTML, and CSS, with the ability to write clean and efficient code.
• Analytics Platform Mastery: Extensive experience with Google Analytics (Universal Analytics and GA4) and Adobe Analytics, including tag management systems (GTM and Adobe Launch).
• Data Layer Knowledge: Solid understanding of data layer concepts and implementation, ensuring data consistency and accessibility.
• Consent Management: Familiarity with consent management platforms (e.g., OneTrust CMP) and privacy regulations (e.g., GDPR, CCPA).
• Problem-Solving Skills: Excellent analytical and troubleshooting abilities to identify and resolve tracking discrepancies and data anomalies.
• Communication & Collaboration: Strong communication and interpersonal skills, including proficient English skills, to effectively collaborate with cross-functional teams.

Do you like to be surrounded by brilliant minds? Awesome. At Zoi, you become part of our community of tech enthusiasts and develop your full potential. Create fresh ideas and shape the digital transformation of our enterprise customers sustainably.

• GOOD WORK SHOULD BE REWARDED, which is why we offer various bonus models at our company
• TIME IS WISDOM, 20 % of your working time is available for experimenting and education
• SKILL YOURSELF UP, Zoi can only be as good as you are. That’s why we value constant training and development
• BE FREE thanks to our absolutely flexible working hours and work remotely from any of our locations
• LEVERAGE AI POWER with access to cutting-edge AI technologies, to automate tasks, gain insights, and innovate
• DEVELOP YOURSELF with our individual certification and training plan
• FAMILY COMES FIRST, rely on our financial support for childcare
• REFUEL at our regular free Friday lunch

Zoi is an equal opportunity employer, we're committed to helping you do your best work. Our promise is to champion diversity, build an inclusive culture and do our part to create a more equitable professional landscape.