Webcast engagement analytics

Job Summary

The Event Management Center of Excellence (CoE)Events Activation team is a virtual center of marketing professionals with specialized knowledge delivering extraordinary results from strategy to consultation and planning to execution. We help our internal clients develop a clear vision for live and online events aligned with their go-to-market growth goals and personalized for their targeted audiences. We work to create seamless, signature, unforgettable BDO-branded experiences using proven marketing strategies and innovative ideas.

We aim for excellence by providing sound advice with a focus on quality and detail and we prove it every day with thoughtful and exceptional service. One client, one event, one experience at a time.

The BDO RISE Webcast Engagement Analytics & Reporting Sr. Specialist is responsible for monitoring, analyzing, and reporting on ON24 webcast performance across individual events and BDOs full webcast programs. This role will use ON24 dashboards and reporting tools to track registration and attendance trends, engagement scores, engagement minutes, UTM sources, poll/Q&A/chat/survey activity, downloads, CTA conversions, on-demand views, and audience behavior over time. The role also develops post-event and cross-webcast reporting, identifies key moments and high-performing content, maintains attendee engagement profiles and lead-prioritization data, and supports CRM/MAP integrations to help marketing and sales teams measure pipeline influence, benchmark performance, and improve future webcast strategy.

Job Duties

General Responsibilities:

• Key responsibilities: build recurring and ad hoc ON24 reports, analyze event and account-wide trends, and summarize insights for stakeholders.
• Metrics owned: registrants vs. attendees, attendance timelines, engagement score, engagement minutes, interactivity, CTA conversions, on-demand views, and content performance.
• Lead reporting: identify Power Leads, maintain prospect engagement profiles, and surface buying-intent signals for follow-up.
• Program analytics: track campaign trends across webcasts, compare results to benchmarks, and evaluate content/topic performance across the webinar portfolio.
• Other duties as required

Supervisory Responsibilities:

• N/A

Qualifications, Knowledge, Skills and Abilities

Education:

• High School Diploma or GED, required
• Bachelor’s degree in Business Administration, Marketing, or another related field, preferred

Experience:

• Three (3) or more years of experience in a training/media production role
• Experience in a detail-oriented task-based role that highly leverages technology, required
• Experience with audio and basic video production, preferred
• Experience with interpreting regulatory guidelines, rules, and laws, preferred
• Experience at a professional services firm, preferred
• Experience in writing effective learning objectives, preferred

License/Certifications:

• N/A

Software:

• Proficient in the use of Microsoft Office Suite, required
• CRM experience, preferred
• Experience with ON24 webcast – or other webcast platform - preferred

Language:

• N/A

Other Knowledge, Skills & Abilities:

• Ability to understand and interpret NASBA and AICPA guidelines
• Ability and willingness to learn new applications with minimum supervision/instruction
• Strong customer service attitude with the ability to provide guidance to internal customers
• Strong organizational skills with the ability to manage expectations and customer demands
• Capable of handling details accurately and in a timely manner
• Works harmoniously and effectively with others as part of a team
• Excellent active listening, written and verbal communication skills
• Excellent project management skills with the ability to meet deadlines with varying degrees of pressure; have the ability to multi-task, prioritize, work independently and collaboratively, and make decisions; and manage and develop multiple projects simultaneously based on priority and project stage