Webinar Program Manager

IMPORTANT:

• Must have prior experience managing/hosting webinars.
• Must be in the greater Austin, Texas

Liaison Creative + Marketing is hiring a Webinar Program Manager to own customer-facing webinars for a global tech leader with the Commercial Client Marketing team. You'll be involved from the first campaign conversation through live delivery, on-demand activation, and performance reporting. You will turn campaign strategy into content plans, then pull together speakers, Product Marketing, Brand and Creative, Digital Marketing, Marketing Operations, and Legal to launch the sessions. Formats vary across live sessions, recorded programs, and fireside chats, so you may open a session on camera or stay behind the scenes.

This role starts hybrid (Austin, Texas) and will move to five days onsite sometime in 2027; candidates must be in the Austin area to be considered.

• Act as the end-to-end Webinar Program Manager for global customer webinars, from campaign alignment through live delivery, on-demand promotion, and lead follow-up.
• Translate Business Unit priorities and subject expert input into content plans, audience journeys, and measurable program objectives.
• Prepare speakers and manage rehearsals, run-of-show documents, and production details so every session is ready before it goes live.
• Write webinar messaging and promotion packages, including registration copy, invitations, reminders, social posts, and post-event emails.
• Host sessions when the format calls for it, handling speaker introductions, transitions, and audience Q&A, and troubleshoot live issues as they come up.
• Coordinate campaign setup, lead capture, routing, and on-demand publishing with Campaign Managers, Digital Marketing, and Marketing Operations.
• Report on registration, attendance, engagement, and lead quality, then bring leadership clear recommendations and next steps.

HOW TO BE A TOP CANDIDATE

• 4-6 years of experience in project management, digital marketing, digital event production, or marketing programs, owning timelines and status reporting in a large, global, matrixed organization.
• At least four years coordinating webinars, digital events, or marketing campaigns, and a clear sense of what it takes to get a live session over the line.
• Provide us with links to webinars you have been involved with.
• A knack for keeping multiple concurrent projects organized with proven frameworks and governance, even when priorities and timelines shift.
• Clear communication with everyone from individual subject experts to senior leadership, in writing, in meetings, and in front of an audience.
• Equal comfort leading from behind the scenes and representing the program on camera.
• A taste for building templates, SOPs, and playbooks that make recurring programs easier to repeat and scale.
• Webcast and virtual-event platforms such as Brandlive, ON24, Zoom Webinar, or Webex.
• Microsoft 365 for presentation development and program documentation.
• Video editing and content production software such as Adobe, TechSmith, or DaVinci (nice to have).
• Marketing platforms and digital asset management systems used for registration, email campaigns, and surveys.
• Analytics and reporting tools for tracking registration, attendance, engagement, and lead performance.
• AI tools for speeding up content development, workflows, and program decisions.

BENEFITS

• Full employee benefits package includes 100% Liaison-paid medical and dental insurance
• Paid vacation/sick and holiday leave
• 401k program with company matching
• Liaison-paid Short- and long-term disability insurance
• Paid group term life insurance
• Optional supplemental insurance and life coverage
• Optional Pet Insurance
• Bright Wellness Program
• Those enrolled in our medical plan get free access to an Employee Assistance Program.