Webmaster

Purpose of Job

1. Maintain and constantly update corporate website wwf.org.my to fulfil stakeholder requirements across Departments, always ensuring that User Interface (UI) is optimised so that the corporate website is easy to use, attractive and secure, to meet user needs. Note: wwf.org.my uses a custom CMS.
2. Maximise wwf.org.my traffic and subscribers/leads to achieve annual targets, working closely with the Strategic Marketing and Digital Fundraising teams.
3. Design digital collaterals e.g. static banners, videos, etc for the organisation
4. Monitor and develop reports by deadline on all website data, e.g. online traffic and conversions on wwf.org.my
5. Manage corporate website and youth activation subscriber database and e-blasts.

Major Activities and Key Outputs

1. Consult with colleagues across Departments (stakeholders) for content to build and update microsites, pages, forms, images, articles, publications and downloads on wwf.org.my. Propose page layouts and website features to optimise UI and maximise corporate website subscriptions.

2. Manage SEO and Google Grants for Non Profit to maximise traffic to wwf.org.my – working closely with WWF International Digital Team.

3. Innovate and execute strategies to grow and maximise corporate website traffic and engagement from all sources – working closely with the Strategic Marketing and Digital Fundraising teams.

4. Manage wwf.org.my subscriber/leads database, build online forms and e-blasts.

5. Design and produce monthly/ fortnightly reports, including but not limited to:

• Web analytics reports – e.g. Google Analytics and Facebook Pixel – to monitor wwf.org.my traffic and conversions e.g. donations, subscribers, leads, pledges, PDF downloads, etc.
• CRM solution reports to monitor demographics and sources of wwf.org.my subscribers, open rates of e-blast to subscribers, etc.

6. Provide assistance with web analytics (e.g. Google Analytics and Facebook Pixels) for other Departments when needed e.g. Fundraising channel pandashop.my

7. Produce digital collaterals e.g. banners, videos, etc. by deadline

8. Work closely with the WWF International and Digital Fundraising teams to deploy and integrate digital fundraising plugins e.g. Funraisin, FRUp on wwf.org.my

9. Innovate and contribute ideas towards helping the Communications and Marketing Department deliver KPIs by deadline.

10. Assist Supervisor in executing campaign activities, including virtual and ground events.

Specifications

• Two to three years’ experience as a Webmaster or Web Developer with a track record of achieving targets by deadline preferred.
• Working knowledge of website management and customer relationship management tools
• Proficient in HTML/CSS, XML; knowledge of SQL and Javascript is preferred (Training for wwf.org.my custom CMS will be provided).
• Strong knowledge of SEO and web analytics e.g. Google Analytics 4 and Facebook Pixels
• Highly proficient in using design tools e.g. Adobe Illustrator, Adobe Premier Pro, Canva, Wondershare.
• Strong troubleshooting and analytical abilities
• Excellent creative design, communication and teamwork skills
• Attention to detail and outstanding organizational skills
• BSc/BA in Computer Science, Design or a related field is preferred
• Interest in environmental conservation

Salary Range

RM3,000 - RM3,700

**Applicants whose expectations exceed the posted budget may not be considered. Kindly apply only if the budget is acceptable.