Website & SEO Manager

Website & SEO Manager - Up to £60,000 (DOE) + Benefit - Hybrid, 1 day per week in Wales - Permanent

We are partnering with a fast-growing, digitally led business Insurance business to hire a Website & SEO Manager.

This is an opportunity for a hands-on digital specialist to take ownership of website performance, organic search and emerging AI-search opportunities (GEO). You’ll sit at the intersection of content, data, customer experience and technical optimisation - helping shape how customers discover, navigate and convert through a commercially important website.

The ideal person will be equally comfortable working directly in a CMS, analysing performance data, developing an SEO strategy and influencing senior stakeholders with clear, evidence-based recommendations.

You will take ownership of the ongoing development and quality of the website, ensuring content is accurate, engaging, accessible and optimised for both customers and search.

SEO and GEO will form a major part of the position. You’ll bring the expertise to improve organic visibility and qualified traffic across traditional search engines and evolving AI-powered discovery experiences.

This is a role for someone who is proactive and commercially minded. Rather than simply delivering requests, you’ll identify opportunities, investigate problems and provide clear recommendations that improve customer and business outcomes.

What you’ll be doing

Website & content management

• Manage, maintain and continuously improve a high-performing website.
• Create, update and optimise web pages, landing pages and content through WordPress or a comparable CMS.
• Ensure high standards of website quality, usability, accessibility, accuracy and consistency.
• Translate campaign, customer and business requirements into effective website journeys and content updates.
• Coordinate website initiatives with colleagues across Brand, Content, Product, Design, Engineering, Data and QA.
• Identify dependencies, risks and opportunities across planned and in-progress website changes.
• Apply customer insight, performance data and digital best practice to recommend improvements.

SEO & GEO

• Lead and evolve the SEO and Generative Engine Optimisation strategy.
• Identify opportunities to improve organic visibility, qualified traffic and commercial performance across traditional and AI-powered search.
• Conduct keyword, search-demand, audience and intent analysis to inform website and content priorities.
• Monitor search performance, technical SEO health and emerging AI-search visibility, turning findings into clear actions.
• Partner with content and brand teams to ensure content is useful, authoritative, discoverable and aligned with customer search behaviour.
• Ensure SEO and GEO considerations are embedded into website changes, technical improvements and content development.
• Work with external partners where required, assessing recommendations and ensuring activity is focused on the right commercial priorities.
• Stay close to developments in search, AI discovery and changing customer behaviour, sharing relevant insight across the business.

Website performance, conversion & reporting

• Own website reporting and analysis, ensuring stakeholders have a clear view of website, journey and conversion performance.
• Monitor traffic, conversion, user journeys, high-performing content and potential drop-off points.
• Turn complex data into practical, actionable recommendations for both technical and non-technical stakeholders.
• Support wider CRO and experimentation activity, including developing hypotheses, contributing to test plans and evaluating results.
• Assess the impact of website changes and ensure key learnings inform future activity.
• Use customer, first-party and third-party data to investigate opportunities and diagnose performance issues.
• Bring insight and evidence into prioritisation discussions, helping determine where website and optimisation effort should be focused.

What we’re looking for

• Significant hands-on experience using WordPress or a comparable CMS.
• Strong practical SEO knowledge across technical, on-page and content optimisation.
• A good understanding of GEO, AI-powered search and the ways search behaviour is evolving.
• Experience using web analytics and performance data to identify issues, opportunities and recommendations.
• Exposure to conversion-rate optimisation and experimentation.
• The ability to develop clear website and organic-search reporting for a range of stakeholders.
• Excellent communication skills, with the confidence to explain technical and performance insight in a simple, commercially relevant way.
• Experience working cross-functionally with teams such as Content, Brand, Product, Design, Engineering, Data and Marketing.
• A proactive, solutions-focused approach - you spot opportunities, investigate the detail and drive activity forward.
• The ability to influence without formal authority and constructively challenge when needed.

Desirable experience

• Experience working in a high-growth, digital-product, ecommerce or consumer-focused environment.
• Experience working with SEO, web or digital agencies.
• Knowledge of HTML, web design or front-end best practice.
• Experience using AI tools to support content optimisation, research or search strategy.

Why apply?

This is a high-impact role with genuine ownership across website performance and organic growth. You’ll have the opportunity to shape an emerging GEO capability while delivering meaningful improvements across content, customer experience, conversion and search visibility.

If you are a commercially minded Website and SEO specialist who enjoys combining strategy with hands-on delivery, we would love to hear from you.