Website Manager

Job Overview

We are seeking a dynamic and detail-oriented Website Manager to lead the development, optimization, and maintenance of our digital presence. In this role, you will oversee website performance, implement innovative marketing strategies, and ensure an engaging user experience across all digital platforms. Your expertise will drive traffic, enhance brand visibility, and support our overall marketing goals through technical proficiency and creative content management. This paid position offers an exciting opportunity to influence our online footprint and contribute to our growth in a fast-paced digital environment.

Duties

• Manage and update website content using content management systems such as WordPress, ensuring accuracy and relevance.
• Optimize website performance through SEO tools, keyword research, and technical SEO best practices to improve search engine rankings.
• Develop and execute digital marketing campaigns including paid advertising campaigns on platforms like Google Ads, Facebook Advertising, and social media marketing channels.
• Utilize web analytics tools such as Google Analytics and Google Tag Manager to monitor site traffic, user behavior, and campaign effectiveness; prepare detailed web analytics reporting.
• Collaborate with graphic designers to create compelling visual content using Adobe Creative Suite and Adobe Photoshop for website updates and promotional materials.
• Implement conversion optimization strategies to increase user engagement and achieve measurable results.
• Manage email marketing campaigns, automation workflows, and SEM (Search Engine Marketing) initiatives to nurture leads and boost online visibility.
• Oversee website management tasks including HTML, CSS, JavaScript coding adjustments, and troubleshooting technical issues to ensure seamless functionality.
• Coordinate social media advertising campaigns across multiple platforms to enhance brand awareness and audience engagement.
• Support e-commerce functionalities by maintaining product listings, optimizing user experience, and ensuring secure transaction processes.

Requirements

• Proven experience managing websites with a strong understanding of content management systems such as WordPress or similar platforms.
• Expertise in SEO tools, web analytics reporting (Google Analytics), and marketing automation platforms.
• Proficiency in HTML, CSS, JavaScript, and other web development languages for troubleshooting and customization purposes.
• Strong knowledge of digital marketing channels including paid search (Google AdWords), paid advertising campaigns on social media (Facebook Advertising), SEM strategies, and social media management tools.
• Skilled in content creation with the ability to produce engaging visual assets using Adobe Photoshop or Adobe Creative Suite.
• Experience with web analytics tools like Google Tag Manager for tracking campaign performance.
• Ability to analyze data effectively to inform decision-making and optimize digital campaigns for maximum ROI.
• Excellent project management skills with the ability to coordinate multiple initiatives simultaneously while meeting deadlines.
• Familiarity with e-commerce platforms, web security best practices, and performance marketing strategies is highly desirable.

Join us as a Website Manager if you’re passionate about leveraging technology to create impactful online experiences! This role offers an energetic environment where your technical skills combined with creative flair will make a real difference in our digital success story.

Pay: From $20.00 per hour

Expected hours: 45.0 per week

Work Location: In person