Website Manager

Managing the e-commerce ecosystems for both Altra (a highly specialized, single-brand running shoe storefront) and Chris Sports (a multi-brand sporting goods marketplace carrying everything from Stanley cups to fitness bikes) requires a balancing act.While Altra demands hyper-focused product storytelling (e.g., explaining its signature Zero Drop and FootShape features), Chris Sports requires robust catalog scaling, multi-vendor management, and complex marketplace logic (Lazada, Shopee, and Shopify).Here is the comprehensive, end-to-end Job Responsibility.

1. Product & Inventory Management

• Altra (Mono-Brand): Manage highly specific SKU matrixes (variant sizes, widths like Slim/Standard/Original, and colorways). Track production seasons and launch timelines for iconic lines like the Lone Peak or Torin.
• Chris Sports (Multi-Brand): Coordinate stock cross-docking and synchronization across a massive variety of tech/sport brands (Bauerfeind, Yonex, Stanley, Trax). Prevent over-selling of fast-moving items across multiple channels.
• Stock Allocation: Establish inventory buffers between the standalone websites and third-party marketplaces (Shopee/Lazada for Chris Sports).
• Ageing Stock Mitigation: Create markdown strategies, flash sales, and product bundles for seasonal sports gear or older footwear iterations.

2. Website UX & UI Optimization

• Altra (Educational UX): Optimize dedicated landing pages that explain technical biomechanics (e.g., interactive elements teaching customers about "toe splay" or "zero-drop platforms"). With assistance from brand manager.
• Chris Sports (Search & Discovery UI): Refine high-volume navigation, category filters (by sport, brand, price, size), and product comparison tools. Ensure heavy items (like treadmills) display clear installation and weight limitations early in the UI journey.
• Conversion Rate Optimization (CRO): Run regular A/B testing on product detail pages (PDPs), size-guide widgets, call-to-action buttons, and checkout flows to reduce friction.
• Mobile-First Design: Maintain responsive design layouts, ensuring that quick-add-to-cart features work flawlessly on mobile browsers where the majority of retail traffic originates.

3. Marketplace & Sales Channel Management

• Multi-Channel Synchronization: Oversee the backend integrations (via APIs or middleware) linking the ERP to Shopify.
• Digital Visual Merchandising: Optimize product listings with high-quality imagery, interactive video assets, exact product specifications, and keyword-rich SEO titles.
• Campaign Planning: Build and execute promotional calendars tailored to platform-specific events (e.g., mega sales like 11.11, Payday sales, Black Friday, and Altra trail-season pushes).

4. End-to-End Process Flow & Order Fulfillment

• Order Routing Automation: Establish routing rules that determine whether an order is fulfilled by a central warehouse, a retail hub (Ship-from-Store), or via a cross-dock distributor. (assist function)
• Last-Mile Courier Strategy: Segment shipping logistics based on product category: (assist function)
• Standard shipping partners for Altra shoes and small Chris Sports accessories.
• Specialized cargo/white-glove delivery for large Chris Sports gym equipment requiring home installation.
• SLA Compliance: Audit and manage warehouse pick-pack times to meet platform service-level agreements (SLAs), preventing penalization on marketplace channels.

5. Post-Purchase Experience & Customer Care

• Customer Support Integration: Oversee the customer service team across web chats and emails and possibly use ai to automate the functions. Implement automated macro-responses using ai for tracking queries while ensuring seamless human handoffs.
• Reverse Logistics (Returns & Exchanges): Design and manage a painless returns workflow—especially critical for Altra footwear sizing exchanges and Chris Sports warranty/repair validations for technical equipment.

6. Data Analytics & Tech Stack Maintenance

• Performance Tracking: Monitor daily e-commerce KPIs: Gross Merchandise Value (GMV), Conversion Rate (CR), Average Order Value (AOV), Customer Acquisition Cost (CAC), and Return on Ad Spend (ROAS).
• Tech Stack Management: Audit the stability of the tech stack, including payment gateway integrations (credit cards, digital wallets, e-wallets, and installments), loyalty programs, and security certificates.

Pay: Php35,000.00 - Php40,000.00 per month

Benefits:

• Employee discount
• Promotion to permanent employee

Work Location: In person