Website Optimization Lead

Who you are

• The ideal candidate is naturally curious, analytical and proactive. They don't wait for work to be assigned; they uncover opportunities, test ideas, measure results and continuously improve the digital customer experience
• 4–6 years of experience in digital optimization, conversion rate optimization (CRO), digital analytics and digital marketing within a B2B SaaS or enterprise environment
• Fluent with A/B testing and personalization platforms such as VWO, Optimizely, Adobe Target or similar
• Demonstrated expertise with Google Analytics 4, Google Tag Manager and digital measurement best practices
• Confident developing hypotheses, designing experiments and using data to support optimization decisions
• Experience managing website forms, lead capture and marketing technology integrations
• Advanced experience of marketing automation platforms (Salesforce Marketing Account Engagement preferred)
• Effective collaborator with stakeholders ranging from Product Marketing, Growth Marketing, Corporate Marketing, Marketing Operations and others
• Excellent analytical, organizational and project management skills
• Demonstrable ability to independently prioritize work, manage multiple initiatives and drive projects through completion
• Adept at leveraging AI tools to improve productivity, accelerate analysis and enhance decision-making

What the job involves

• The Website Optimization Lead is responsible for building and evolving Octus’ website optimization programs through analytics, experimentation, personalization, and marketing technology
• This role owns website measurement, Google Tag Manager, lead capture operations, A/B testing, and personalization, ensuring every customer interaction is measurable, optimized, and aligned with business objectives
• Working closely with the Digital Marketing team and aligned to the overall website strategy, this individual uses data to identify opportunities, develop hypotheses and drive a continuous program of experimentation that improves engagement, conversion and pipeline contribution
• Digital Optimization:
• Build and continuously evolve the Octus.com website optimization program, maintaining a prioritized backlog of experimentation and personalization initiatives
• Develop hypotheses, execute A/B tests and personalization campaigns, and measure business impact using VWO
• Translate insights into recommendations and drive approved initiatives through execution
• Leverage AI and emerging technologies to improve digital experience and marketing efficiency
• Analytics & Measurement:
• Own website analytics, dashboards, and reporting using GA4 and other digital analytics tools
• Own Google Tag Manager and Google Analytics, ensuring accurate setup and maintenance of events, dimensions, segments and tags
• Ensure the accuracy and integrity of website, campaign and conversion data
• Lead Capture & Marketing Technology:
• Own website forms and lead capture operations, ensuring that lead data flows accurately through marketing automation and CRM platforms
• Monitor and improve form performance, lead routing and data quality
• Support marketing technology enhancements that improve operational efficiency and measurement
• In your first year, you will:
• Establish consistent experimentation and personalization cadence that delivers measurable business outcomes
• Review & recommend optimizations to the analytics setup and develop measurement frameworks that enable better marketing decisions
• Improve customer journeys through continuous, data-driven optimization
• Ensure reliable lead capture, data quality and marketing measurement across the digital ecosystem
• Leverage AI and marketing technology to increase efficiency and accelerate execution
• Foster a culture of continuous optimization by turning customer insights into measurable business impact

Benefits

• Medical, dental, vision and 401(k) benefits
• A flexible, hybrid working policy with home office reimbursements
• Reimbursements for career development and continuing education
• Generous paid time off – including vacations, sick leave and parental leave
• Employee referral bonuses
• Gym subsidies and other fun fitness benefits
• Kudos program to recognize and reward colleagues
• Manager training programs