Website Performance Analyst

Seeking a Dynamic Website Performance Analyst to Drive Client Success!

Are you passionate about turning complex digital marketing data into actionable growth strategies? As a Data Analyst specializing in WebMarketing Analytics, you will play a key role in optimizing client performance across websites, e-commerce platforms, and paid media channels.

In this role, you will audit performance data, build intuitive client dashboards, and deliver clear, data-backed recommendations that improve conversion rates, refine user journeys, and maximize campaign ROI. Working collaboratively across our marketing, media, development, SEO, and strategy teams, you will turn multi-channel data into compelling stories that guide smart, strategic decisions for our clients.

Let us introduce ourselves:

Brandon empowers brands with groundbreaking strategies and bold, breakthrough creativity by combining data, insights, creativity, innovation, and the best minds in the industry. Disruptively curious, creatively integrated, and results-obsessed, we excel at delivering strategic, integrated marketing solutions focused on growth.

Our Core Values:

• We have GRIT
• We are creative problem solvers
• We do whatever it takes ... with integrity
• We are always curious and ever evolving
• We play to win

Vision Statement

• To lead the industry by crafting iconic campaigns that push boundaries, inspire action, and connect brands to culture in powerful ways -ensuring results that drive remarkable growth and success for our clients.

Mission Statement

• To empower brands with groundbreaking strategies and bold creativity by combining data, insights, creativity, innovation, and the best minds in the industry.

What you'll do as Website Performance Analyst:

• Data AggregationAnalysis: Extract, clean, and blend performance data from web analytics platforms, social media ad managers, marketing automation systems, and CRM solutions.
• CampaignWeb Optimization: Analyze web traffic patterns, user behavior, conversion funnels, and paid marketing performance to surface actionable recommendations that optimize client ROI.
• TrackingMeasurement: Implement, audit, and maintain tracking pixels and event tagging setups using Google Tag Manager to ensure accurate conversion tracking across digital properties.
• ReportingDashboards: Build, maintain, and automate interactive client dashboards that clearly communicate marketing performance and business impact.
• TestingCRO: Assist strategy teams in setting up, monitoring, and evaluating A/B tests and conversion rate optimization (CRO) initiatives.
• Client Presentation: Translate technical data into clear, visually compelling stories and presentations for both internal account teams and external clients.

Knowledge and skills required for the position are:

• EducationExperience: Bachelor's degree in a quantitative or business field (Statistics, Business Analytics, Computer Science, Economics, Marketing, or equivalent practical experience) with 1-2 years of dedicated web and marketing analytics experience (agency background preferred).
• WebEvent Analytics: Strong proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• ReportingBI Tools: Hands-on experience building interactive dashboards using Looker Studio / Data Studio, Power BI, Tableau, Whatgraph, Funnel.io or Salesforce Marketing Cloud Intelligence.
• Data QueryingAggregation: Working knowledge of SQL for data extraction and experience using data connectors (e.g., Supermetrics, Fivetran, Whatgraph, Funnel.io).
• Marketing Platform Familiarity: Familiarity with paid media ad platforms (Meta Ads Manager, Google Ads, LinkedIn Campaign Manager) and CRMs/Marketing Automation tools (Klaviyo, HubSpot, Salesforce, Mailchimp).
• Core Competencies: Strong analytical mindset, sharp problem-solving capabilities, attention to detail, and the ability to articulate data-driven stories to non-technical stakeholders.

Do you possess the skills and experience to excel in this dynamic role? Brandon offers a competitive benefits package, including top-tier insurance, flexible PTO, and a 401(k) match. Join a collective that values innovation, collaboration, and making a real impact. Apply Now!