Weddings and Events Planner

About the Role

A leading hospitality and F&B group is seeking a dynamic Events Sales professional to represent its portfolio of wedding and corporate experiences.

In this role, you will go beyond sales — partnering with clients to shape memorable celebrations, from weddings and solemnizations to corporate and private events.

You will manage event opportunities end-to-end, from initial enquiry and proposal development to confirmation, working closely with internal teams to ensure each event is executed seamlessly.

Key Responsibilities

• Handle and respond to enquiries for weddings, solemnizations, corporate events, private celebrations, and social functions with speed, confidence, and professionalism.
• Qualify leads effectively and convert enquiries into confirmed bookings through consultative selling and strong follow-up discipline.
• Present venues, event concepts, menus, and service experiences in a persuasive and brand-aligned manner.
• Conduct site inspections, client meetings, sales presentations, and negotiations with prospective clients and corporate stakeholders.
• Prepare tailored proposals, quotations, and event packages according to client objectives, budget, and event brief.
• Recommend suitable venue setups, dining concepts, and experiential enhancements that strengthen the overall event value proposition.
• Build and maintain strong relationships with wedding couples, corporate clients, intermediaries, planners, and key referral partners.
• Partner closely with operations, culinary, and marketing teams to ensure a seamless handover from sales confirmation to event execution.
• Track enquiries, sales activities, conversion ratios, and booking pipelines accurately in relevant systems and reports.
• Achieve individual and team revenue goals while maintaining premium service standards throughout the sales journey.
• Proactively identify new business opportunities, strategic partnerships, and market segments to grow event revenue
• Conceptualise and co-develop event themes, styling, and guest experiences aligned with client vision

Requirements

Candidate Profile

• Minimum 2 to 5 years of relevant experience in hotel event sales, banquet sales, wedding sales, restaurant event sales, or hospitality business development.
• Proven ability to manage client enquiries and close sales in a fast-paced, target-driven environment ​.
• Strong understanding of weddings, banquet operations, corporate functions, and food-and-beverage-led event experiences.
• Excellent interpersonal, presentation, negotiation, and relationship-building skills.
• Ability to sell ambience, culinary experiences, service quality, and event storytelling — not just venue space or pricing.
• Strong commercial instinct with an eye for detail, styling, and premium guest experience.
• Highly organised, responsive, and capable of managing multiple leads and timelines simultaneously.
• Comfortable working on weekends, public holidays, or flexible schedules when required by client appointments or event showcases.
• Proficiency in Microsoft Office and familiarity with CRM or enquiry management systems