WFH Automation Workflow Developer (GoHighLevel)

About the role

We are looking for an experienced Automation Workflow Developer (GoHighLevel) to take ownership of CRM setup, workflow automation, integrations, and ongoing optimisation. The ideal candidate is highly hands-on with GoHighLevel and can translate business requirements into reliable, scalable automations that improve lead management, client communication, and overall operational efficiency.

Key responsibilities

• Build, configure, and optimise GoHighLevel CRM accounts and systems
• Create and manage workflows, triggers, pipelines, campaigns, and automations
• Set up lead capture, lead nurturing, follow-ups, appointment booking, and client communication workflows
• Integrate GoHighLevel with third-party platforms using native integrations, webhooks, APIs, and tools such as Zapier or Make
• Troubleshoot automation issues and identify opportunities for process improvement
• Manage CRM pipelines, custom fields, tags, forms, calendars, and reporting
• Test and QA automations to ensure workflows function accurately and reliably
• Document automation processes and maintain clean, organised CRM systems
• Work closely with stakeholders to understand business requirements and translate them into effective technical solutions

About you

• Proven hands-on experience with GoHighLevel
• Strong understanding of CRM and marketing automation
• Demonstrated experience building and managing GHL workflows and funnels
• Experience with third-party integrations, webhooks, APIs, Zapier, Make, or similar automation tools
• Strong troubleshooting and problem-solving skills
• Ability to work independently and manage multiple automation projects
• Strong attention to detail and documentation skills
• Excellent written and verbal English communication
• Experience working with lead generation or digital marketing businesses (nice-to-have)
• Knowledge of sales funnels, email/SMS marketing, and appointment-setting systems (nice-to-have)