WFH B2B Paid Ads Lead Generation Marketer

Job Overview:

Our client is seeking a proactive and results-driven B2B Paid Ads Lead Generation Marketer to develop and execute digital marketing strategies that generate qualified leads for their IT services business. In this part-time remote role, you will manage paid advertising campaigns, drive SEO initiatives, execute email marketing campaigns, and analyze performance metrics to continuously optimize results. The ideal candidate is analytical, creative, and comfortable building marketing initiatives from the ground up.

Client Overview:

Join a growing IT services company dedicated to helping businesses achieve their technology goals through innovative solutions and exceptional client service. This is an exciting opportunity to play a key role in building and executing digital marketing initiatives that drive brand awareness, generate qualified leads, and support business growth in a collaborative remote environment.

Schedule:

• Monday to Friday, flexible schedule within the client’s business hours (US Central Time, 20 hours per week)

Scope of Work:

• Working Hours: Hours must be completed during US Eastern Time (ET) business hours (Virginia, USA) to ensure real-time coordination with leadership.
• Environment: 100% Remote (Must have a high-speed, reliable internet connection, backup power/internet, noise-canceling setup, and a secure workstation).

Responsibilities:

• Plan, execute, and optimize paid advertising campaigns across Google Ads, LinkedIn, Meta, and other relevant digital platforms to generate qualified leads.
• Develop and implement SEO strategies to improve organic search rankings and increase inbound lead generation.
• Create, manage, and optimize outbound email marketing campaigns targeting prospective clients within the IT services industry.
• Monitor advertising budgets, audience targeting, bidding strategies, and campaign performance to maximize return on ad spend (ROAS).
• Track, analyze, and report on campaign performance metrics, providing actionable recommendations for continuous improvement.
• Conduct keyword research, competitor analysis, and audience research to support marketing initiatives.
• Create compelling ad copy, email content, and landing page recommendations that improve engagement and conversions.
• Perform A/B testing across advertising and email campaigns to optimize campaign effectiveness.
• Collaborate with internal stakeholders to align marketing strategies with business objectives.
• Stay up to date with digital marketing trends, platform updates, and industry best practices.

Requirements:

• Proven experience in digital marketing, including paid advertising, SEO, and email marketing.
• Experience managing Google Ads, LinkedIn Ads, Meta Ads, or similar paid advertising platforms.
• Strong understanding of SEO principles, keyword research, and on-page optimization techniques.
• Experience creating and managing email marketing campaigns using platforms such as Mailchimp, HubSpot, ActiveCampaign, or similar.
• Strong analytical skills with the ability to interpret campaign data and optimize performance.
• Excellent written communication skills with experience writing marketing copy and ad content.
• Ability to manage multiple marketing campaigns simultaneously while maintaining exceptional attention to detail.
• Self-starter with the ability to develop and execute marketing initiatives independently.
• Strong organizational and time management skills with the ability to work efficiently in a part-time capacity.

Nice-to-Have:

• Experience marketing IT services, SaaS, or other B2B technology solutions.
• Experience using CRM platforms such as HubSpot, Salesforce, or similar.
• Knowledge of conversion rate optimization (CRO) and landing page optimization.
• Experience using SEO tools such as SEMrush, Ahrefs, or Moz.

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring

Note:

• Please click the Apply button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

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