WFH E-Commerce Marketing Manager (Shopify)

Job Overview

Our client is looking for an experienced E-Commerce Marketing Manager (Shopify) to oversee the end-to-end planning, coordination, execution, and performance of marketing campaigns across multiple brands and channels. This role will act as the operational hub of the marketing team, coordinating with Buying, Merchandising, Content, CRM, Digital, Retail, Customer Experience, and external partners to ensure campaigns are delivered accurately, on-brand, and on time. The ideal candidate has strong e-commerce and campaign management experience, excellent project management skills, and a commercial mindset focused on driving traffic, conversions, customer engagement, and revenue.

Schedule

Monday - Friday, 9:00 AM - 5:00 PM Sydney Time, with a 30-minute paid break (40 work hours per week)

Responsibilities

• Plan, coordinate, and manage end-to-end marketing campaigns using Notion.
• Manage weekly new releases, product launches, seasonal campaigns, promotions, sales, loyalty, PR, influencer, community, and retail campaigns.
• Maintain the marketing calendar and ensure all campaign briefs, assets, approvals, and deadlines are completed on schedule.
• Coordinate campaigns across website, email, SMS, social media, retail stores, PR, events, and paid marketing channels.
• Work closely with Buying and Merchandising teams to align campaigns with product launches, inventory, stock levels, markdowns, and sales targets.
• Coordinate with internal teams and external agencies to ensure campaigns are ready for launch.
• Support weekly EDM and SMS campaigns, including planning, scheduling, testing, and performance monitoring.
• Ensure consistency between website, email, social media, paid campaigns, and promotional activities.
• Coordinate website updates, landing pages, collection pages, product information, imagery, copy, links, and promotional messaging.
• Manage promotional codes and discounts, including creation, removal, and usage reporting.
• Coordinate content delivery with external partners and ensure assets are accurate, on-brand, and delivered on time.
• Monitor and distribute marketing content across website, social, email, and other relevant channels.
• Monitor campaign performance, sales, traffic, conversion, customer engagement, product performance, and inventory.
• Prepare regular reports and provide actionable recommendations to improve campaign performance.
• Support full-funnel marketing initiatives covering brand awareness, audience acquisition, conversion, retention, and customer lifetime value.
• Monitor competitor activity, industry trends, e-commerce practices, and customer behavior to identify opportunities for growth.
• Work with Digital and IT teams to resolve e-commerce issues and improve the online customer experience.
• Collaborate with Customer Experience teams to leverage customer feedback and improve engagement and sales.
• Support retail stores with ongoing marketing exposure and campaign activity.
• Maintain and improve marketing processes, guidelines, and workflows.
• Contribute to community initiatives, social activations, customer engagement, reviews, and promotional activities.
• Participate in content creation for website, social media, email, live events, and other marketing channels when required.
• Foster a collaborative and high-energy working environment.
• Perform other marketing-related duties as assigned by management.

Requirements

• Proven experience in e-commerce marketing, campaign management, or digital marketing, preferably within retail or fashion.
• Proven experience managing end-to-end marketing campaigns across multiple channels.
• Strong understanding of e-commerce, customer acquisition, conversion, retention, and online sales.
• Hands-on experience with Shopify and email marketing platforms such as Klaviyo or Mailchimp.
• Experience with social media and digital advertising platforms, including Meta and Google.
• Strong Excel and Microsoft Office skills.
• Excellent project management and organizational skills with the ability to manage multiple campaigns and deadlines.
• Strong attention to detail and a high standard of accuracy.
• Ability to analyze campaign and sales data and turn insights into actionable recommendations.
• Excellent written and verbal communication skills.
• Strong problem-solving skills and ability to work independently.
• Adaptable and comfortable working in a fast-paced environment with changing priorities.
• Customer-focused mindset with an understanding of customer acquisition, engagement, and retention.
• Commercially minded with a demonstrated focus on driving revenue and online sales.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

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