蚂蚁国际-内容营销专家-万里汇 WorldFirst

Responsibilities:

1. Deeply understand the company's global business strategy, product roadmap, and core pain points and needs of target customers (e.g., cross-border e-commerce sellers, foreign trade enterprises). Develop aligned content marketing strategies and roadmaps, clearly defining objectives, formats, and distribution channels for each phase.
2. Serve as a core content creator, independently or leading internal/external teams to produce diverse, high-quality content with deep industry insights. Ensure all outputs maintain high standards in professionalism, accuracy, and brand voice, strengthening WorldFirst's thought leadership.
3. Leverage data insights to continuously optimize content strategy, topic selection, and presentation formats, driving iterative improvement of content strategies through data.
4. Transform content assets into sales enablement tools, providing the sales team with powerful "content ammunition" to help frontline business units more effectively reach and convert customers.
5. Collaborate closely with Product, Legal, Compliance, PR, and other teams to ensure content professionalism and accuracy while promptly reflecting product updates and market changes.

Requirements:

1. 5+ years of experience in content marketing or brand communications (e.g., financial journalism, B2B brand communications).
2. Proven track record of independently planning and leading large-scale content initiatives (e.g., business courses, industry white papers, in-depth case studies, thematic campaign series); candidates with experience building content systems from scratch are highly preferred.
3. Excellent Chinese content planning and storytelling abilities: Proficient in B2B content marketing methodologies, skilled at explaining complex professional topics through compelling narratives that resonate with audiences.
4. Sharp business and user insight: Ability to translate complex, specialized concepts into accessible, engaging content.
5. Capable of independently managing complex content projects, coordinating internal and external resources to ensure timely, high-quality delivery.
6. Preferred qualifications: Successful experience building corporate content systems from scratch or creating renowned content IPs; prior experience in content marketing within fintech, SaaS, cross-border e-commerce, or enterprise services is advantageous.
7. Bonus: Strong English proficiency is a plus, with ability to produce international content and communicate globally.