YouTube Ads Manager

Who you are

• 3+ years of hands-on experience with Google Ads across all YouTube ad formats and objectives (Awareness, Consideration, and Conversion)
• Hands-on experience in managing monthly campaign budgets of $50k+
• Thorough understanding of Google Ads mechanics, including KPI optimization, audience targeting, pixel/tag implementations, and bid/budget management
• Proactive approach to campaign optimization and strategy
• Meticulous attention to detail
• Excellent communication skills
• Strong quantitative skills
• Google Ads Editor proficiency
• Paid Search campaign management experience
• PMax campaign management experience
• Microsoft Ads experience
• DV360 experience

What the job involves

• The Manager, YouTube Ads is a full-time position responsible for managing end-to-end paid YouTube ad campaigns for Zeta clients
• Responsibilities include overseeing all aspects of YouTube ad campaign setup & optimization, pacing management, reporting, and insights
• You will serve as a subject matter expert and point of contact for the advertisers you’re managing
• The role requires a combination of hands-on ad management as well as client communication
• You will be entrusted with a significant level of autonomy to make informed operational decisions based on your knowledge of the Google Ads ecosystem
• You will leverage your experience to position campaigns for success and find creative solutions to problems
• This position reports to a Director in the Media Activation division, who oversees paid media for advertisers across Zeta’s business units
• Depending on your location, this role will be remote or hybrid (NYC, Nashville, LA, San Francisco)
• Campaign Management & Execution
• Own all aspects of YouTube ad campaign setup and optimization as the primary channel manager
• Manage YouTube and Demand Generation campaign formats in Google Ads/Google Ads Editor with various Awareness, Consideration, and Conversion objectives
• Client Engagement
• Act as the internal and external POC for live and upcoming campaigns, make proactive recommendations to achieve client KPIs, implement requested changes, and ensure client requests are operationalized
• Team Collaboration
• Collaborate with internal teams to ensure campaign execution aligns with client objectives
• Manage day to day tasks and responsibilities utilizing the team’s project management platform
• Analysis & Reporting
• Monitor campaign pacing and adjust budgets and bids as necessary to deliver in full
• Deliver clear, data-driven performance reports and insights to clients
• Ensure accuracy, consistency, and timeliness of reporting