Youtube Channel Manager

Who you are

• Prior experience managing and scaling high-performing YouTube channels, with a strong focus on the YouTube platform
• A deep understanding and a genuine passion for YouTube, including what drives performance, monetisation and algorithms
• Experience using data to inform content decisions, with the ability to translate analytics into actionable strategy
• Commercial mindset, with experience optimising content for platform revenue as well as reach
• An entrepreneurial, test-and-learn mentality, with a desire to build, iterate and improve systems and processes

What the job involves

• Our YouTube team is growing, and we are on the lookout for YouTube experts across all seniorities
• As a Channel Manager, you’ll be responsible for building, publishing and optimising video performance across our channels. This role sits at the intersection of content strategy, platform performance and video monetisation
• Channel Ownership – Own the day-to-day management of YouTube channels including scheduling, optimisation and feed strategy. You'll ensure a consistent, high-performing publishing cadence that aligns with audience behaviour and platform best practice
• Audience Expertise – Become the internal expert on the channel's audience and competitive category. Monitor what is performing in the space, surface trends, and share findings with the team
• Data and Reporting – Analyse and monitor YouTube channel performance. Identify what is working and what needs changing. You'll regularly report insights and recommendations back to the wider team
• Commercial Awareness – Bring a commercial mindset towards YouTube - including but not limited to AdSense, sponsorship and integrated work
• Cross-functional work – Work closely with editorial, production and social teams to shape and activate a clear YouTube strategy. This includes identifying formats, trends, hooks and storytelling approaches that drive repeat viewership, retention and monetisable scale