Youtube Content Lead

About the role

Responsible for developing and executing the Entertainment Business Unit's YouTube content and programming strategy to drive channel growth, audience engagement, content consumption, and digital revenue.

Key responsibilities

• Develop and implement the YouTube content strategy, programming plan, and content calendar aligned with Entertainment BU objectives.
• Identify content opportunities, formats, series, and programming concepts that can grow YouTube audiences and strengthen channel presence.
• Manage the programming mix, release schedule, content windows, playlists, and channel priorities to maximize content consumption.
• Lead the development, adaptation, packaging, and execution of YouTube content, including long-form, short-form, clips, highlights, compilations, and digital-first content.
• Collaborate with Creative, Production, Entertainment, and other teams to ensure timely development and delivery of high-quality content.
• Ensure content is appropriately packaged through titles, thumbnails, descriptions, tags, playlists, and other elements that support discoverability and audience engagement.
• Develop initiatives to increase subscribers, views, watch time, audience retention, engagement, and overall channel growth.
• Monitor YouTube Analytics and other relevant performance data to evaluate content and channel performance.
• Translate analytics and audience insights into actionable recommendations for content development, programming, packaging, and publishing strategies.
• Ensure that YouTube content complies with Company policies, brand standards, copyright requirements, platform policies, and applicable laws.

About you

• Bachelor's degree in Communications, Journalism, Marketing, Digital Media, Multimedia Arts, Advertising, or a related field.
• At least 5–8 years of relevant experience in YouTube management, digital content, digital media, social media, entertainment, broadcasting, or related fields.
• Strong understanding of YouTube programming, content packaging, audience development, and analytics.
• YouTube Strategy & Programming
• Digital Content Development
• Audience Growth & Engagement
• YouTube Analytics & Data Interpretation
• Content Packaging & Optimization
• Creative & Innovative Thinking
• Digital Trends & Platform Expertise
• Content Monetization & Business Acumen
• Project & Stakeholder Management
• Communication & Influencing Skills