YouTube Head

Role Overview:
We are seeking a dynamic and
strategic YouTube Head to lead and scale
the YouTube ecosystem. The
role will be responsible for driving
audience growth, monetization, content
strategy, and brand positioning across all
YouTube channels under the  group umbrella.
Key Responsibilities:

1. Content Strategy & Growth

• Develop and execute a comprehensive
  YouTube strategy aligned with OTT and
  digital business goals
• Drive subscriber growth, watch time,
  and engagement across all channels
• Identify and scale high-performing
  content formats (trailers, clips,
  originals, shorts, music, regional
  content)

2. Channel Management

• Oversee multiple YouTube
  channels (Hindi, regional, international)
• Optimize channel structure, playlists,
  metadata, thumbnails, and SEO
• Ensure consistent content publishing
  calendars

3. Monetization & Revenue

• Drive YouTube monetization
  strategies including ads, partnerships,
  and branded integrations
• Maximize revenue through Content ID,
  syndication, and licensing opportunities
• Track and improve RPM, CPM, and
  overall revenue performance

4. Analytics & Performance
   management skills
   Preferred Qualifications:

• Experience working with large content
  libraries (films, music, IPs)
• Knowledge of YouTube CMS, Content
  ID, and rights management
• Exposure to international markets and
  distribution strategies