Youtube Manager

YouTube & Content Manager
Company: Adda247
Location: Gurugram
Work Mode: On-site
Experience: 5 to 10 Years
Function: Content / Social Media / Digital Marketing

About Adda247

Adda247 is one of Indias leading EdTech platforms, empowering learners through high-quality digital education across Government Exam Preparation, UPSC, Banking, SSC, Teaching, Defence, and other competitive exams.
We are looking for a YouTube & Content Manager who can drive content execution, experimentation, creator/faculty collaboration, and team performance across our YouTube ecosystem.

What You'll Do

• Drive end-to-end content execution, from planning and ideation to implementation and performance tracking.

• Own the YouTube content calendar and ensure timely execution across multiple content formats.

• Experiment with content formats, video duration, hooks, thumbnails, titles, topics, and publishing strategies to improve performance.

• Design and implement A/B testing to identify winning content formats and improve CTR, watch time, retention, and engagement.

• Collaborate closely with faculty, creators, video teams, design, SEO, and marketing teams to execute high-performing content.

• Identify content opportunities based on audience behaviour, trends, competitor analysis, and platform insights.

• Manage key stakeholders and handle difficult conversations, feedback, and conflicts with maturity.

• Lead and manage content teams, ensuring clear ownership, accountability, and strong execution.

• Set team priorities, monitor deliverables, and ensure content is delivered within timelines.

• Review content performance regularly and convert insights into actionable content strategies.

• Build a culture of experimentation, innovation, ownership, and data-driven decision-making.

• Work with leadership and cross-functional teams to align content strategy with overall business and learner goals.

  What We're Looking For

• 5 to 10 years of experience in YouTube, Content, Social Media, Digital Marketing, or a similar role.

• Proven experience in content execution and performance-driven content strategy.

• Strong understanding of YouTube content formats, audience behaviour, retention, CTR, watch time, and engagement.

• Demonstrated ability to experiment with content and identify scalable winning formats.

• Strong content planning and execution skills.

• Experience working with creators, faculty, influencers, or on-camera talent.

• Strong stakeholder management and communication skills.

• Ability to handle difficult conversations, disagreements, and conflicts professionally.

• Proven people-management and team-management skills.

• Strong analytical mindset with the ability to use performance data to improve content.

• EdTech or faculty-led content experience is preferred.

  What We're Looking For