YouTube strategist

We're looking for an experienced YouTube & Social Media Strategist who has a proven track record of growing digital brands through content strategy, audience psychology, and platform expertise.

You will be responsible for building and executing data-driven growth strategies across YouTube, Instagram, Facebook, LinkedIn, and X, helping our brands reach millions of users organically. If you understand why videos go viral, know how platform algorithms work, and can turn analytics into actionable growth plans, we'd love to hear from you.

Key ResponsibilitiesYouTube Strategy

• Develop long-term YouTube growth strategies.
• Build content roadmaps based on audience demand and search trends.
• Plan high-retention video structures.
• Optimize titles, thumbnails, descriptions, chapters, playlists, and metadata.
• Improve CTR, audience retention, watch time, and subscriber conversion.
• Develop strategies for both Shorts and Long-form content.
• Analyze competitors and identify content gaps.
• Create scalable publishing strategies.

Social Media Strategy

• Develop growth strategies for Instagram, Facebook, LinkedIn, X (Twitter), and emerging platforms.
• Create monthly content strategies aligned with business goals.
• Identify viral trends before competitors.
• Plan organic growth campaigns.
• Build audience engagement strategies.
• Improve reach, impressions, saves, shares, and follower growth.
• Coordinate cross-platform content distribution.

Analytics & Performance

• Monitor YouTube Studio, Meta Insights, Google Analytics, and third-party tools.
• Identify winning and underperforming content.
• Generate weekly and monthly performance reports.
• Recommend actionable improvements backed by data.
• Track KPIs including:
• CTR
• Average View Duration
• Audience Retention
• Watch Time
• Subscriber Growth
• Engagement Rate
• Reach
• Impressions
• Conversion Rate

Content Planning

• Research trending topics daily.
• Generate high-potential content ideas.
• Plan publishing calendars.
• Work closely with scriptwriters, designers, editors, and anchors.
• Ensure every piece of content aligns with the overall growth strategy.

Competitor Research

Regularly analyze competitors to identify:

• Viral formats
• Thumbnail styles
• Hook strategies
• Content gaps
• Posting frequency
• Audience behavior
• Emerging trends

Translate research into actionable recommendations.

Team Collaboration

Collaborate closely with:

• Video Editors
• Graphic Designers
• Script Writers
• Anchors
• Marketing Team
• Founders

Provide strategic direction throughout the content production process.

Required Skills

• 3–6+ years of experience in YouTube growth, digital marketing, or social media strategy.
• Proven experience growing YouTube channels and social media pages organically.
• Strong understanding of YouTube and Instagram algorithms.
• Excellent knowledge of audience psychology and content performance.
• Experience with YouTube Studio, Meta Business Suite, Google Analytics, and SEO tools.
• Strong communication and presentation skills.
• Ability to make data-driven decisions.
• Highly organized with excellent project management skills.

Preferred Qualifications

• Experience growing channels to 500k+ subscribers or managing high-growth brands.
• Understanding of YouTube SEO.
• Experience with A/B testing thumbnails and titles.
• Familiarity with AI tools for content ideation and workflow optimization.
• Knowledge of creator economy trends and platform updates.
• Experience in news, education, or informational content is a plus.

What Success Looks Like

Within the first 6 months, you will be expected to:

• Increase organic reach across platforms.
• Improve YouTube CTR and audience retention.
• Drive subscriber and follower growth.
• Build repeatable content frameworks.
• Develop successful viral content strategies.
• Deliver measurable improvements through analytics and experimentation.

What We're Looking For

We're not looking for someone who simply uploads content.

We're looking for someone who can answer questions like:

• Why did this video go viral?
• Why did this reel fail?
• How can we improve retention?
• Which thumbnail will generate a higher CTR?
• What should we publish next based on audience demand?
• How do we scale our content from millions to tens of millions of monthly views?

If these questions excite you, you'll thrive in this role.

Why Join Us?

• Work with fast-growing digital brands.
• Lead strategy with real ownership and decision-making authority.
• Collaborative, creative, and high-performance work environment.
• Opportunity to work on content that reaches millions of viewers.
• Strong career growth opportunities based on performance.

How to Apply

Please share:

• Your resume
• Portfolio or channels/pages you've managed
• Growth case studies (if any)
• Links to YouTube channels or social media accounts you've helped grow
• A brief explanation of one strategy that delivered significant organic growth

Only candidates with a strong strategic mindset and measurable results will be shortlisted.

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

• Cell phone reimbursement

Work Location: In person