Zonal Lead

India

About this role

The Role

The Zonal Lead is a senior general management role responsible for owning

the full business performance of an assigned state or regional cluster within a Lenskart circle. This is a true P&L role — you

own revenue, store health, team capability, and growth in your geography.

You will sit between the Circle Head and a team of 3–5 Zonal Managers, acting as the operating layer that translates circle

strategy into ground-level execution. This role is ideal for leaders who have proven themselves in high-growth retail or

consumer businesses and are ready to step into a geography-level business leadership role with full P&L ownership.

Key Responsibilities

P&L Ownership & Revenue Growth

• Own the revenue, gross margin, and EBITDA targets for your state/region

• Drive same-store sales growth (SSSG), average transaction value, and wallet share

• Monitor daily/weekly business performance across all stores and course-correct fast

• Build and execute quarterly growth plans in alignment with the Circle Head

2. Expansion & New Store Opening

• Own the new store opening pipeline for your geography — location identification, LOI closures, and launch readiness

• Partner with the real estate and projects team to ensure stores open on time, on budget, and to format standards

• Drive ramp-up plans for new stores to break even within target timelines

• Identify whitespace opportunities — towns, catchments, and high-street pockets not yet covered

3. Retail Operations & Store Health

• Ensure all stores in your portfolio are compliant with SOPs on VM, customer experience, and optometry protocols

• Own NPS/CSAT scores for your geography — identify root causes of detractor feedback and drive closures

• Monitor and manage inventory health, shrinkage, and stock availability at store level

• Drive operational hygiene — audit scores, safety compliance, and brand standards

4. Team Building & Talent Pipeline

• Hire, onboard, and develop a team of Zonal Managers and store leadership (Store Managers, Optometrists)

• Build a 12-month succession bench — ensure every critical role has an internal ready-now candidate

• Run structured performance reviews, PIPs, and career conversations with your team

• Partner with the People Excellence team on hiring velocity, retention, and engagement in your geography

5. Stakeholder & Cross-Functional Management

• Be the single point of contact for your geography for functions like Marketing, Supply Chain, Finance, and Projects

• Drive local marketing and catchment activation campaigns in partnership with the brand team

• Represent your geography in circle-level business reviews with accuracy and accountability

Experience Education

Total Experience

• 8–12 years of total professional experience

• Profiles with fewer than 8 years considered only if currently holding a State/Regional Head role

with ₹100 Cr+ P&L accountability

Retail & Business Leadership

• Experience in multi-unit retail (Zonal / Area /Regional Manager) is preferred but not mandatory

• Equivalent P&L leadership in consumer, QSR, healthcare, or service businesses will be evaluated

Mandatory Qualification

• Graduate degree in any discipline (mandatory, no exceptions)

• Candidates without a graduation degree will not be considered regardless of experience

Preferred Qualification

• MBA / PGDM from a recognised B-school (Tier 1 or Tier 2)

• Specialisation in Sales & Marketing, General Management, or Retail Management preferred

• Executive MBA or part-time PGDM acceptable if paired with strong work progression

• Comfort managing large distributed field teams across Tier 1 and Tier 2/3 geographies is a strong plus

Sector Background

• Organized retail: optical, fashion, footwear, consumer durables, FMCG modern trade

• Adjacent sectors welcome: QSR, diagnostics, healthcare retail, telecom distribution

• Pure e-commerce or B2B-only backgrounds not preferred unless paired with an offline P&L role

Preferred Track Record

• Revenue growth of 20%+ YoY in a prior geography or business unit

• Has managed or launched 15+ outlets / stores / service points in a single year

• Has built and led a field team of 100+ across a distributed geography

Non-Negotiables

• 8–12 years of total experience with a demonstrated track record of owning business outcomes

• Experience managing a P&L or revenue unit of ₹50 Cr+ — retail, consumer, or services

• Strong commercial instinct — can read a P&L, identify levers, and act fast on data

• Has led a distributed team of 50+ across geographies

Strong Preferences

• Background in organized retail, consumer durables, FMCG modern trade, or optical/healthcare retail

• Prior exposure to multi-unit store operations (Zonal / Area / Regional Manager level)

• Experience working in a high-growth, founder-led or PE-backed company

• Familiarity with Tier 2/3 market dynamics — not just metro-retail experience

Leadership Profile

• Builder mindset — comfortable with greenfield expansion and ambiguity

• High ownership, low-ego — gets hands dirty without losing strategic altitude

• Data-first — uses dashboards, cohort analysis, and store-level metrics to drive decisions

• People magnet — attracts and retains strong Zonal Managers and store leaders

Why This Role

• Direct line to a Circle Head who runs a ₹750 Cr+ business — visibility and learning at scale

• You are essentially running a ₹150–350 Cr business with the resources of a 2,500-store chain behind you

• Path to Circle Head in 2–3 years for high performers — this is a proven stepping stone at Lenskart

• Lenskart is not done growing — 500+ new stores planned over the next 24 months, all of which need SBH-level leaders

to onboard

• Competitive compensation: ₹40–50 Lacs fixed + performance-linked variable + ESOP eligibility for top performers

Details

Job Type

Experience

Category

Operations

Deadline

Posted today