Zonal Manager-Admissions

Job Summary

Chandigarh University is looking for an experienced Zonal Manager Admissions, Outreach & Digital Marketing to lead admissions, outreach, marketing and enrolment growth across multiple states/zones.

The role will be responsible for developing regional admission strategies, driving student enrolments, strengthening school and institutional outreach, managing counselling teams, and coordinating digital marketing initiatives to achieve business and admission targets.

Key Responsibilities

Admissions & Enrolment

• Develop and execute zonal admission strategies to achieve UG/PG enrolment targets.
• Drive lead conversion, counselling performance, walk-ins and final admissions across assigned regions.
• Monitor admission funnels, conversion ratios, revenue and daily/weekly/monthly targets.
• Identify new markets and opportunities for student acquisition and expansion.

Outreach & Partnerships

• Build and maintain strong relationships with schools, colleges, coaching institutes, education consultants and other stakeholders.
• Lead school visits, seminars, career counselling sessions, education fairs and outreach campaigns.
• Develop strategic partnerships to strengthen the University's regional presence.
• Identify and develop new feeder markets for admissions.

Digital Marketing

• Work closely with the digital marketing team to drive lead generation and enrolment campaigns.
• Monitor performance of Google Ads, Meta Ads, social media, SEO, content and other digital channels.
• Analyse campaign performance, lead quality, CPL, conversion and ROI.
• Suggest region-specific digital campaigns based on market trends and admission requirements.

Team Leadership

• Lead and manage regional admission, outreach and counselling teams.
• Set targets, review performance and drive productivity through regular MIS and performance reviews.
• Mentor team members and ensure effective execution of admission and outreach plans.
• Coordinate with central marketing, digital marketing and leadership teams.

Market & Competitor Analysis

• Conduct regular market research and competitor analysis across assigned states.
• Track competitor admissions strategies, pricing, scholarships, courses and marketing activities.
• Provide market insights and recommendations to senior management.

MIS & Performance Management

• Prepare and review daily, weekly and monthly admission reports.
• Track leads, applications, counselling, walk-ins, conversions and enrolments.
• Present performance insights and action plans to senior management.
• Ensure effective utilization of CRM and admission tracking systems.

Desired Candidate Profile

• Minimum 14 years of relevant experience in Admissions, Outreach, Sales, Marketing or Business Development.
• Strong experience in Higher Education / University / EdTech sector.
• Proven experience managing admissions across multiple states or large geographical zones.
• Experience in handling large admission/counselling teams.
• Strong understanding of student acquisition, lead generation and conversion processes.
• Hands-on exposure to digital marketing and performance marketing.
• Strong network across schools, colleges, coaching institutes and education partners will be an advantage.
• Excellent communication, negotiation, analytical and leadership skills.
• Willingness to travel extensively as required.

Key Skills

University Admissions | Student Recruitment | Outreach | Counselling | Multi-State Operations | Business Development | Digital Marketing | Performance Marketing | Lead Generation | Lead Conversion | School & College Tie-ups | Team Management | CRM | MIS & Analytics | Market Expansion | Strategic Planning

Qualification

• Graduate/Postgraduate in any relevant discipline.
• MBA/PGDM in Marketing, Sales, Business Administration or a related field will be preferred.

Preferred Industry Background

Candidates from reputed Universities, Higher Education Institutions, EdTech companies or education-focused organizations with strong exposure to multi-state admissions and marketing operations will be preferred.

Note: This is a senior leadership role requiring strong ownership of admissions, outreach, team management and digital marketing-driven enrolment growth across assigned zones.