Zonal Marketing Manager

Key Responsibilities

1. Drive Lead Generation through Strategic BTL Activations

Plan and execute BTL marketing activations aimed at increasing Net Customer Acquisition

(NCA) by 10%.

Identify and recommend innovative BTL branding and activation ideas based on on-ground

market insights.

Collaborate with regional sales and branch teams to ensure effective city-specific marketing

execution

Ensure timely rollout and smooth implementation of marketing campaigns across the zone.

2. Leverage Market Insights for Competitive Advantage

Conduct monthly competition analysis to track market trends, competitor campaigns, and

industry insights.

Identify opportunities and gaps in the market to improve marketing strategies.

Submit a detailed trend analysis report by the 5th of every month to support strategic

marketing decisions.

3. Enhance Branch-Level Marketing Execution

Visit a minimum of 8 branches per month to understand marketing requirements and gather

feedback from branch teams.

Improve branch branding and marketing outputs by coordinating with the central marketing

team.

Ensure implementation of branding and marketing requirements within a Turnaround Time

(TAT) of 15 days.

Establish and monitor a standardized process for branch rebranding to maintain brand

consistency.

4. Strengthen Customer Engagement and Brand Advocacy

Collect at least 2 customer or franchise partner video testimonials per month to enhance

brand credibility.

Ensure testimonials are captured with good visual and audio quality and aligned with brand

storytelling guidelines.

Support the marketing team in using these testimonials for digital platforms and brand

promotion.