Zonal Sales Manager Multan

Job Summary

Bin Bakar International is seeking an experienced, dynamic and results-driven Zonal Sales Manager (ZSM) – Multan Region to lead and expand its sales operations across the assigned territory. The ideal candidate will have a strong background in FMCG sales, distribution management, distributor handling and regional market development.

The successful candidate will be responsible for achieving sales targets, strengthening distribution networks, developing new towns and markets, leading the sales team and driving sustainable business growth through effective sales strategies and market execution.

Key Responsibilities

• Sales Target Achievement: Develop and execute sales plans to achieve monthly, quarterly and annual sales targets.
• Distribution Network Development: Expand and strengthen the distribution network across the assigned region, including new market and town development.
• Distributor Management: Manage distributor relationships, monitor performance and ensure effective market coverage and smooth business operations.
• Sales Team Leadership: Lead, supervise and motivate the regional sales team to achieve business objectives and improve productivity.
• Market Penetration: Identify new business opportunities, develop untapped markets and increase product availability and market share.
• Market Visits: Conduct regular market visits to monitor sales execution, evaluate team performance and identify areas for improvement.
• Sales Performance Analysis: Monitor sales trends, distribution performance, target achievement and competitor activities to support business decisions.
• Retailer and Customer Relations: Build and maintain strong relationships with distributors, retailers, wholesalers and key customers.
• Product Availability and Visibility: Ensure effective product availability, market coverage, merchandising and visibility across the assigned territory.
• Reporting and Planning: Prepare periodic sales reports, forecasts, and business performance updates for management.
• Business Growth: Implement strategies to improve sales productivity, outlet coverage, distribution efficiency and overall regional profitability.

Requirements

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• Minimum 5–7 years of relevant sales experience, preferably in FMCG, skincare, oral care, healthcare, personal care, or distribution.
• Proven experience in zonal or regional sales management, preferably in a distribution-based business.
• Strong understanding of distributor management, town development, territory expansion and market penetration.
• Demonstrated ability to achieve sales targets and manage a field sales team.
• Excellent leadership, communication, negotiation and analytical skills.
• Good knowledge of the Multan region and surrounding markets will be preferred.
• Ability to analyze market data, develop sales strategies and make effective business decisions.
• Willingness to travel regularly within the assigned territory.

Salary and Benefits

• Company Maintained Car
• Competitive salary package based on experience and qualifications.
• Performance-based incentives.
• Comprehensive medical insurance coverage with family.
• Maternity coverage as per company policy.
• Child school fee support as per company policy.
• Annual bonus
• Paid annual leaves.
• Career development and growth opportunities.

Application Question(s):

• How many years of experience do you have in FMCG sales and distribution management?
• How familiar are you with the Multan region and its surrounding markets?
• What is your current salary and what are your salary expectations?

Work Location: In person