Digital Marketing Manager

NIA Aesthetic Skin & Hair Clinic | NIIA – Next India Institute of Aesthetics | Gurugram

Position

Digital Marketing Manager

Location

Golf Course Road, Sector 55, Gurugram, Haryana

Full-time | On-site

About the Role

We are looking for a creative, result-oriented Digital Marketing Manager to manage and grow the online presence of our aesthetic clinic and aesthetic training institute.

Key Responsibilities

* Develop and execute digital marketing strategies for NIA & NIIA.

* Manage Instagram, Facebook, LinkedIn & Google Business Profile.

* Plan and manage monthly content calendars.

* Coordinate Reels, videos, creatives, testimonials and educational content.

* Run and optimize Meta & Google Ads for leads and patient/student admissions.

* Generate and manage leads through digital campaigns.

* Track reach, engagement, leads, conversions and ROI.

* Coordinate with designers, video editors, doctors and the sales/front-desk team.

* Monitor competitors and identify new marketing trends.

* Improve local SEO and Google visibility.

* Prepare weekly/monthly performance reports.

Requirements

* 2–5 years of experience in digital marketing.

* Experience in healthcare, aesthetics, dermatology, beauty, wellness or education will be preferred.

* Strong knowledge of Meta Ads, Google Ads, Instagram & SEO.

* Good understanding of content marketing and lead generation.

* Excellent communication and creative skills.

* Ability to work independently and achieve measurable targets.

Pay: ₹14,545.76 - ₹59,193.97 per month

Benefits:

• Flexible schedule

Work Location: In person