Digital Marketing Specialist

We are hiring an experienced person to help us keep growing. The position is part time and the applicant must be physically located near our Berlin office. The position is a great opportunity to work in a vibrant city with an open minded team in the high tech sector. We are looking for a Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels. If you live and breathe digital marketing, we want to talk to you.

Berlin, Germany

Temps plein

About this position

Responsibilities for Digital Marketing

• Analyze digital data to draw key recommendations around website optimization
• Conduct social media audits to ensure best practices are being used
• Coordinate with sales team to create marketing campaigns
• Prepare emails to send out to customers
• Monitor key online marketing metrics to track success
• Create and maintain online listings across e-commerce platforms
• Ensure that the brand message is consistent
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing & campaign pages
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Qualifications for Digital Marketing

• Bachelor's degree in marketing or business
• 2+ Years of Experience in Digital Marketing
• Experience executing paid social media campaigns
• Full understanding of all social media platforms
• Knowledge of content management systems
• Proven working experience in digital marketing
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Good spoken and written English and German ‍

How to apply:

Email your resume in .pdf format to [email protected]