Manager Product Planning Analyst

Key Responsibilities

1. Competitive Intelligence & Benchmarking

• Track competitor product actions including new launches, product refreshes and pricing movements.
• Monitor variant additions/deletions and feature upgrades.
• Track powertrain changes across competing products.
• Maintain competitor product databases and benchmarking reports.

2. Industry Sales Performance Analysis

• Analyse sales trends across vehicle segments and key competitors.
• Monitor model-wise and variant-wise sales performance.
• Identify sales declines, growth opportunities and demand shifts.
• Analyse market share and competitive performance.

3. Market Analysis & Industry Tracking

• Monitor automotive industry trends and segment movements.
• Track emerging customer preferences and changing demand patterns.
• Analyse market size, growth trends and industry developments.
• Identify key factors influencing customer purchase decisions.

4. Product Lifecycle & Refresh Assessment

• Monitor competitor product lifecycle and market relevance.
• Identify indicators that may warrant product refreshes and feature enhancements.
• Support evaluation of special editions, variant changes and product updates.

5. Data Management & Reporting

• Create dashboards to monitor market trends, sales performance and competitive developments.
• Prepare regular management reports and presentations.
• Convert data into actionable business insights.

6. Automotive Policy Monitoring

• Monitor state-wise taxation and automotive regulations.
• Track EV incentives and government policies.
• Monitor CAFE regulations, emission norms and other relevant automotive policies.
• Prepare reports on policy developments and their potential business impact.

7. Field / Market Visits

• Conduct market visits to understand customer preferences and competitive activities.
• Gather market intelligence and validate data through field observations.