CONTENT MIGRATION / SEO / ACCESSIBILITY SPECIALIST

Job Title: CONTENT MIGRATION / SEO / ACCESSIBILITY SPECIALIST
Role Summary
The Content Migration / SEO / Accessibility Specialist is responsible for content inventory and migration, search engine optimization, accessibility compliance, content quality assurance, and digital content strategy. The individual ensures all website content is accurately migrated, optimized for search visibility, and compliant with WCAG 2.2 AA accessibility requirements.

Roles and Responsibilities

• Conduct content audits, content inventories, and migration planning.
• Lead content migration activities from existing platforms to WordPress.
• Validate migrated content for completeness, formatting, and quality.
• Develop and implement on-page SEO strategies and best practices.
• Optimize metadata, page structure, URLs, images, and content taxonomy.
• Support keyword research and tourism-focused content optimization.
• Perform accessibility reviews and remediation activities.
• Conduct accessibility testing using automated and manual testing methods.
• Ensure compliance with WCAG 2.2 Level AA standards.
• Collaborate with designers and developers to resolve accessibility issues.
• Develop content governance and content management recommendations.
• Support user acceptance testing and pre-launch validation activities.
• Prepare accessibility and SEO documentation, reports, and recommendations.
• Monitor website performance metrics and search visibility improvements.

Professional Experience

• Minimum 5+ years of experience in content management, SEO, and digital marketing.
• Experience migrating content to WordPress or enterprise CMS platforms.
• Experience implementing technical and content-based SEO strategies.
• Demonstrated experience conducting accessibility assessments and remediation.
• Experience with accessibility testing tools and compliance validation.
• Experience supporting destination marketing, tourism, government, or public-sector websites preferred.

Education & Certifications

• Bachelor’s degree in marketing, Communications, Digital Media, Information Systems, or related field.
• Google Analytics Certification preferred.
• Google Search Engine Optimization Certification preferred.
• IAAP Accessibility Certification (CPACC) preferred.
• WCAG Accessibility Training or equivalent certification preferred.