Digital Content & SEO Manager

Etiqa Insurance Singapore is looking for a dynamic individual to join our team. Do you have what it takes?

Are you :

• Passionate about working with people?
• A creative thinker with a positive attitude & outlook?
• A strong dynamic communicator able to collaborate effectively?
• Willing to learn, adapt & grow in a fast paced work environment?

WANT TO MAKE A DIFFERENCE?

This exciting proposition allows you to work with Etiqa, a leader in the insurance sector, optimizing your unique skill set, and getting onboard our journey towards “ Making The World A Better Place ”.

Scope Overview

1. SEO Content Strategy & Performance

• Develop and implement SEO content strategies to improve search rankings and organic traffic.
• Conduct keyword research and identify content opportunities.
• Monitor website SEO health and content performance.
• Track SEO KPIs such as rankings, organic traffic, click-through rates, and conversions.
• Work with SEO agency and developers to implement SEO best practices for content.

2. Content Strategy & Campaign Management

• Develop a content roadmap aligned with business and marketing objectives.
• Plan, create and manage content calendars across websites, blogs, landing pages, email campaigns, and social media.
• Lead content driven campaigns, including KOL/influencer collaborations
• Identify content gaps and opportunities to support customer acquisition, retention, engagement and cross-sell goals

3. Content Development & Governance

• Oversee creation of digital distribution content, including website pages, product pages, articles and blogs, email communications, and social media accounts
• Create engaging social media content, including static posts, simple reels, and short-form videos, using stock images and brand assets.
• Email content development, set-up, deployment and analysis
• Ensure consistency in brand voice, messaging, and regulatory compliance.
• Establish and maintain content governance frameworks standards and review processes.

4. Digital Experience Optimization

• Analyse customer behaviour using tools such as GA4, and MoEngage
• Optimise website and mobile app content to improve customer experience and conversion rates.
• Conduct A/B testing across digital touchpoints, including landing pages, email andWhatsApp.

5. Performance Analytics & Reporting

• Monitor content and SEO performance.
• Produce insights and recommendations based on customer behaviour and performance data
• Measure ROI from content initiatives.
• Develop regular reports and dashboards for management

6. Stakeholder Management

• Collaborate with product, marketing, UX/UI, developers, compliance and legal teams to deliver content initiatives.
• Manage external agencies and vendors to ensure quality and timely execution
• Ensure content initiatives support broader business objectives.

Requirements

• Bachelor's degree in Advertising, Marketing, Media, Communications, or any related discipline
• Prior experience in content management system, producing for a website or digital property is a plus
• Comfortable in tracking large amounts of information and offers a proven blend of editorial skills (copy writing, social media best practices) and technical know-how
• Excellent communication skills, with high attention to detail and good organisational skills
• Team player, with an ability to work in a fast-paced, multi-cultural environment
• Past experience with content marketing, social media management, copy writing, SEO and blogging is a must
• Knowledge in intermediate Photoshop will be preferred
• Basic knowledge in insurance products and services will be added advantage

** We regret to inform that only shortlisted candidate will be contacted.