Digital marketing

Job Title: Digital Marketing Executive / Specialist Company: Mylogical Software Solutions Job Description: Mylogical Software Solutions is looking for a creative, enthusiastic and result-oriented Digital Marketing Executive to join our team in Salem. The candidate will be responsible for SEO, Meta Ads, Google Ads, Social Media Marketing, AI Digital Marketing, Content Creation, Video Creation and Lead Generation. Key Responsibilities: Plan and execute digital marketing campaigns. Manage SEO activities including keyword research, on-page SEO, off-page SEO, technical SEO and backlink building. Manage Local SEO and Google Business Profile optimization. Create and manage Meta Ads (Facebook & Instagram Ads). Create lead generation, retargeting and promotional ad campaigns. Monitor ad performance, leads, CPL and campaign results. Manage social media platforms including Facebook, Instagram and YouTube. Create social media posts, banners, Reels and promotional content. Create and edit promotional videos, Reels and short videos. Use AI tools for content creation, SEO, ad copy, image generation and video creation. Explore and implement AI-based digital marketing tools and automation. Generate leads through digital marketing campaigns. Monitor website traffic, conversions and campaign performance. Prepare marketing reports. Coordinate with the sales team to improve lead conversion. Research competitors and identify new digital marketing opportunities. Required Skills: SEO Meta Ads / Facebook Ads Instagram Marketing Google Ads Social Media Marketing Content Marketing Keyword Research Google Analytics / Google Search Console Canva or similar design tools Video Editing Reels / Short Video Creation AI Digital Marketing Tools Lead Generation Basic Website Knowledge Good Communication Skills AI Skills: Knowledge of AI tools such as ChatGPT, Gemini, Claude, AI image generation, AI video generation and AI marketing automation tools will be an advantage. Experience: Freshers with relevant skills can apply. Experienced candidates are preferred. Salary: Salary will be based on experience, skills and performance. Fresher: ₹0000 – ₹5,000 per month 1–2 years experience: ₹10,000 – ₹15,000 per month 2+ years experience: ₹15,000 – ₹20,000 per month Performance-based incentives may be provided. Job Type: Full-time Location: Salem, Tamil Nadu – On-site Preferred Candidate: We are looking for someone who is creative, willing to learn new AI tools, understands current digital marketing trends and can independently handle SEO, paid advertising, social media marketing, content creation and video marketing.

Pay: ₹5,000.00 - ₹20,000.00 per month

Work Location: In person