EMAIL MARKETING EXECUTIVE

Email Marketing Executive – SEO Lead Generation

Job Type: Full-Time / Work From Home
Experience: 1–2 Years
Industry: Digital Marketing / SEO / IT Services

About the Role

We are looking for a proactive Email Marketing Executive with experience in B2B lead generation to help generate qualified leads for our SEO and digital marketing services.

The ideal candidate should have hands-on experience in email campaigns, prospect research, lead databases, cold emailing, and follow-ups, with a strong understanding of the US & Canadian markets.

Key Responsibilities

• Develop and execute targeted B2B cold email campaigns for SEO and digital marketing services.
• Research and identify potential clients, decision-makers, and businesses that need SEO services.
• Build, clean, segment, and manage prospect email databases.
• Create personalized and engaging email copies to improve open, response, and conversion rates.
• Manage email sequences, follow-ups, and lead nurturing campaigns.
• Generate and qualify SEO leads through email outreach.
• Track campaign performance, including open rates, response rates, bounce rates, and conversions.
• Conduct A/B testing of subject lines, messaging, and campaign strategies.
• Maintain accurate records of leads and campaign activities in CRM/Google Sheets.
• Coordinate with the sales/BD team to hand over qualified leads.
• Continuously research new strategies to improve email deliverability and lead generation.

Requirements

• 1–2 years of experience in Email Marketing, Cold Emailing, B2B Lead Generation, or Digital Marketing.
• Understanding of SEO and digital marketing services.
• Experience targeting international clients, preferably USA and Canada.
• Good written and verbal communication skills in English.
• Knowledge of email marketing tools and CRM platforms.
• Ability to research prospects using LinkedIn, Google, business directories, etc.
• Strong follow-up and lead-nurturing skills.
• Data-driven approach with the ability to analyze campaign performance.

Key Skills

Email Marketing | Cold Emailing | B2B Lead Generation | SEO Lead Generation | Prospect Research | LinkedIn Research | Email Campaigns | Lead Nurturing | CRM | International Sales

What We Offer

• Work From Home Opportunity
• Opportunity to work with international clients
• Growth-oriented environment
• Hands-on experience in SEO & digital marketing lead generation
• Competitive salary + performance incentives

Pay: From ₹20,000.00 per month

Benefits:

• Flexible schedule
• Leave encashment
• Paid sick time
• Work from home

Work Location: Remote