EMEA Region Business Development Manager

Job Responsibilities

1. Align with Xtep Global strategy, develop medium & long-term channel expansion and market penetration plans for empty markets in EMEA region; break down annual store opening, distribution and DTC growth targets and drive delivery.

2. Conduct regional market research: monitor European running & outdoor retail landscape, analyze competitor channel layout, local consumer trends and regulatory compliance, identify untapped markets and prime retail locations.

3. Develop multi-channel partners: recruit national distributors, specialty running boutiques, sportswear chains, mall concession & retail operators; lead business negotiation, contract drafting and channel onboarding.

4. Oversee full-cycle retail expansion: site selection, feasibility assessment, project approval, new store launch, store refit and pop-up rollout; control capital expenditure and ROI timeline.

5. Optimize partner account management: maintain long-term cooperation with key distributors & retail clients, build Joint Business Plans (JBP) to boost order intake, sell-through and inventory turnover.

Job Requirements

1. Minimum 5 years channel expansion, retail development or distributor management experience in performance running/outdoor footwear covering EMEA markets.

2. Proven track record in site ROI calculation, location appraisal and commercial negotiation with successful store launch cases.

3. Fluent English; French/German/Spanish speakers preferred; frequent cross-Europe travel required.

4. Solid knowledge of EMEA retail compliance, distribution trade rules, financial forecasting and channel data analytics.

5. Passionate about running & outdoor sports with deep understanding of Xtep performance consumer; strong cross-cultural communication & business development capabilities.