Front End Developer

Key Responsiblities:

• Build and maintain Shopify storefront (theme development using Liquid, HTML, CSS, JavaScript) and app front-end
• Implement and optimize front-end touchpoints across the customer journey: lead generation/engagement pages, product/order and sale UI, delivery-tracking UI, payment/checkout UI, and loyalty/CRM-facing UI
• Integrate front-end marketing and analytics tools (Google Ads/Analytics, Facebook Pixel, Netcore) for tracking and personalization
• Integrate customer-facing elements of communication/loyalty platforms (Gupshup, Karnival, Easyrewardz) into the storefront/app experience
• Ensure site performance, mobile responsiveness, and cross-browser/device compatibility
• Consume backend APIs built by the Back-End Developer for order, inventory, and CRM data coordinate on API contracts and data requirements
• Support technical SEO implementation and site architecture optimization
• Participate in the Request Review & Approval Execution Testing Closure process for all website/app changes

Essential Experience

• 3- 6 years of front-end development experience, with Shopify (Liquid theme development) as a core, hands-on requirement
• Strong HTML5/CSS3/JavaScript fundamentals; working knowledge of React/Node.js a plus
• Experience with Shopify apps/third-party integrations and Shopify ,CLI/Theme Kit
• Preferred: exposure to Shopify Hydrogen/headless commerce; experience with D2C or omnichannel retail storefronts; familiarity with marketing/analytics pixel implementation