Marketing & Digital Media Coordinator

Position Overview

The Marketing & Digital Media Coordinator is responsible for developing and executing the digital marketing strategy for the Smithfield Tobs and JOCO TaterHogs. This position focuses on growing brand awareness, engaging fans, promoting games & special events, and creating compelling digital content that connects the teams with the local community. The ideal candidate is creative, organized, and comfortable managing multiple projects in a fast-paced sports and entertainment environment.

Key Responsibilities

• Social Media Management: Manage the teams’ social media accounts, develop content calendars, create engaging posts, and maintain a consistent brand voice across platforms.
• Graphic Design & Creative Content: Design promotional graphics, game-day content, advertisements, merchandise concepts, sponsor graphics, and other visual materials for digital and print use.
• Digital Marketing: Assist in developing and executing marketing campaigns to promote games, ticket offers, theme nights, merchandise, and special events.
• Website Management: Maintain and update team websites with schedules, promotions, news, ticket information, and other relevant content.
• Content Creation: Capture and produce photos, videos, and behind-the-scenes content to increase fan engagement and strengthen the teams’ online presence.
• Brand Development: Ensure consistent branding across marketing materials, social media, promotional campaigns, and community initiatives.
• Analytics & Reporting: Track social media performance, audience growth, digital engagement, and campaign results to improve marketing effectiveness.
• Game-Day Marketing: Coordinate digital promotions, in-game marketing materials, and real-time social media coverage during home games.
• Community & Sponsor Promotion: Create digital content highlighting community partnerships, sponsors, player features, and team initiatives.
• Merchandise Promotion: Support merchandise marketing efforts through product launches, promotional campaigns, and creative design concepts.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.