Marketing Digital Sr. Analyst

Mercedes-Benz AG is responsible for the global business of Mercedes-Benz Cars and Mercedes-Benz Vans, with over 170,000 employees worldwide. Mercedes-Benz AG is one of the world's largest manufacturers of luxury passenger cars. The company focuses on the development, production and sales of passenger cars, vans and vehicle-related services. Furthermore, the company aspires to be the leader in the fields of electric mobility and vehicle software. The product portfolio comprises the Mercedes-Benz brand with the sub-brands of Mercedes-AMG, Mercedes-Maybach, Mercedes-EQ, G-Class and the smart brand. As sustainability is the guiding principle of the Mercedes-Benz strategy and for the company itself, this means creating lasting value for all stakeholders: for customers, employees, investors, business partners and society as a whole.

Objective:

The Marketing Analyst will oversee and evaluate the performance of Mercedes-Benz's social media channels across Mexico and the LATAM region. This role is pivotal in crafting data-driven strategies to amplify brand presence, foster audience engagement, and achieve key business objectives. He/ she will leverage analytical insights to optimize content and campaigns, ensuring alignment with regional market trends and consumer preferences.

Day to day:

• Develop and execute organic social media content calendars in alignment with HQ Topic Planning, local marketing campaigns and product launches for MB Mexico and LATAM HUB.
• Collaborate effectively with cross-functional teams, such as PR, customer service, and sales, to ensure cohesive and integrated social media strategies. Produce engaging, high-quality content—including graphics, videos, and written posts—that are consistently on-brand and align with the desired style, quality, and tone of voice. This role requires a keen eye for detail and a creative approach to content creation that resonates with our audience.
• Track, analyze, and report on key performance metrics (KPIs) such as engagement, reach, impressions, and conversion rates using the social media tool SPRINKLR. Generate insights and recommendations to optimize content and strategy. Stay informed on social media trends, competitor activities, the Mercedes-Benz Mexico dealer network channels, and industry developments to continually refine and enhance strategic approaches.
• Oversee and manage daily operations of Mercedes-Benz's social media channels (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.) for Mexico and LATAM markets.
• Oversee the creation, processing, and tracking of purchase orders to ensure accuracy and compliance with company policies. Coordinate with internal teams and external agencies to verify order details, resolve discrepancies, and manage PO reporting and reconciliation processes efficiently.
• Evaluate local media performance across all channels — out-of-home, social media, radio, local magazines and newspapers. Analyze cross-channel data to uncover insights and trends relevant to marketing and commercial efforts.
• Prepare consolidated media analysis reports and recommendations to assist Marketing and Commercial leadership in investment and channel-mix decision-making.

Profile:

Education: University degree in Marketing and/or related.

Previous experience: 3-4 years in Social Media Communication of luxury brands; minimum 1 year of experience in media analytics, market research, or media planning/evaluation.

Languages: English Advanced

Additional Qualifications:

• Social Media Measurement Tools
• Social media trends and strategy
• Illustrator

Location: CDMX

Local contract applies.

Relocation assistance will not be provided for this position.

The power of being unique.

Diversity & Inclusion at Mercedes-Benz. We attract and value a diverse workforce to drive innovation and reflect our global customers and environments in which we operate. We embrace the uniqueness of every team member and are committed to promoting an inclusive culture with equal opportunities for success. We enable our teams to bring their diverse experiences, skills and perspectives to build the world´s most desirable cars for a sustainable future.