Marketing Specialist

Job responsibilities

1. Media Marketing

Align with Haier global brand strategy to manage omni-channel media marketing operations across GCC markets, including social media, influencer matrix, brand livestreaming, in-house IP development, OOH and traditional TV media. Adapt headquarters content for localisation, oversee campaign rollout, compliance review, data review and media strategy optimisation, build differentiated brand communication system and monitor competitors’ marketing activities.

2. Offline Retail Channel Marketing

Own end-to-end offline terminal marketing across GCC, covering chain supermarkets and independent local stores. Implement Haier global in-store branding standards to deliver terminal visual identity, shop displays, in-store advertising, POSM arrangement and in-person experience & seasonal promotions. Focus on store footfall acquisition, on-site conversion and repeat purchase & customer retention, driving sustainable growth of in-store sales and brand visibility at point of sale.

3. Event Marketing

Follow Haier brand strategy and align with brand milestones, new product launches, GCC festivals, shopping seasons and industry exhibitions to execute brand events including product launches, pop-up roadshows, trade shows, community activations, TV programme sponsorship. Integrate offline events with online media touchpoints, conduct post-event ROI analysis and continuous optimisation.

4. Vendor & Agency Management

Manage full lifecycle of marketing agencies and suppliers covering media, events, POSM production, shooting and TV programme partners. Handle work order issuance, requirement alignment, multi-vendor quotation comparison, progress tracking and quality control. Continuously source high-quality new agency resources, establish formal vendor evaluation framework, dynamically optimise vendor pool, and strictly control service quality and project costs.

5. Marketing Budget Control

Participate in annual, quarterly and monthly budget formulation and allocation. Track budget consumption across modules and projects, maintain budget ledger and trigger risk alerts. Support project cost calculation, compliant expense settlement and ROI analysis, produce budget performance reports, optimise budget allocation and improve capital utilisation efficiency.

Qualification requirements

1. Professional Skills

Office Software Proficiency：Master Excel, Word, PowerPoint.

Image processing: photography and videography.

2. Work Experience

Marketing Experience Preferred：Candidates with 3 - 5 years in UAE company MKT department;

MKT Operation Management Experience：Experience in MKT process optimization, Agent connection，Cost control.;

3. Personal Abilities

Excellent Communication Skills;

Strong Organizational Skills;

Problem - solving Ability;

Teamwork Spirit;

4. Other Requirements

Proactive Work Attitude;

Good Professional Ethics;